Archive for the 'media' Tag

Sometimes the Media Create the PR Nightmare

Initially, I fell for it. I blame headline writers. A driverless electric shuttle bus debuted in downtown Las Vegas on Wednesday and was involved in an accident within hours. I’m certain this isn’t the kind of publicity that AAA and Keolis were chasing when they launched the shuttle. I assumed the shuttle was at fault, and I know I wasn’t alone. Television news outlets teased the story in a way that seemed to imply the driverless shuttle was to blame.  Other media outlets were no better: Fox News- Self-driving shuttle crashes in Las Vegas hours after launch BBC News- Self-driving shuttle bus in crash on first day News 3 in Las...

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