Archive for the 'Tampa' Tag

The WWE and NFL Had a Horrible Public Relations Week

This week saw a series of events that became the smackdown no one in World Wrestling Entertainment wanted to see play out. But perhaps the National Football League appreciated the distraction, because this week wasn’t one for their record books, either. Ryan Dilbert wrote a great bit on the WWE’s PR problems, which inspired my post today. Please check it out. Wrestling icon Hulk Hogan appeared on Good Morning America this week to apologize for his use of the n-word, which was captured on audio in 2006 or 2007. The WWE also fired wrestler Zahra Schreiber this week for pro-Nazi artwork she posted on her Instagram in 2012. WWE and NFL...

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Think Like a Reporter to Get Media Coverage

Getting coverage for your business or organization isn’t always easy. But as a former reporter, I have some insight that can help you increase your chances of getting media coverage. Follow these tips to increase your success rate. 1. Cruise the news  Read the news every day – especially news related to your industry. Knowing what is being written in your industry gives you a chance to identify information holes. What AREN’T they covering that they should? When you can fill this news hole, you become a valuable asset to reporters who cover your industry. Cruising the news daily also teaches you who covers your beat so you can...

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Does Your Social Media Feed Reflect Your Community?

Today’s post is about issuing a challenge to all you small business owners out there. First, some back story: I am forever grateful for once having been a journalist. Although I switched to public relations years ago, I continue to apply ways of viewing society  that I learned as a journalist. One in particular is accurately reflecting your community. As a reporter, I was told by editors that our newspaper needed to be an accurate reflection and representation of the community we covered. That meant rich and poor; urban and rural; red, yellow, black and white; young and old; gay and straight. It reminded me that as a white person,...

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Good Writing: Google Bots Eat that Stuff Up

I love search engine optimization, ya’ll, but I fear this practice is blinding the world to the true value of words. Words are a critical component of the English language, and the way you string said words together conveys a thought. Follow me? Naturally, SEO should take a back seat to the quality of your website’s content. Words aren’t little rocket boosters to elevate your website to the first page of Google. They inform your public, establish your authority and have the power to persuade a teetering potential customer/client. Keywords undoubtedly play an important role in the Web copy universe, but saying you’re “a computer...

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An Open Letter to the AP Stylebook

Dear Associated Press Stylebook, You’re killing me. I had to look twice when you changed from Web site to website, but I went along with it. I was squarely on your side when you switched from “e-mail” to “email.” Then you declared “health care” two words. I was cool with that. But this time, you have gone too far. Your recent change to allow people to say “over” when they mean “more than” is a new rule I simply cannot follow. For years, I’ve proudly stood over interns as they crouched over their laptops, while I,  hands on hips, imagined myself wearing a cape adorned...

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Good Grammar Is Sexy

Is good grammar still important in today’s very conversational style of writing?  I would say yes.  In fact, I would say good grammar is sexy.  Let me explain. Suppose you are texting a PSO – that’s prospective significant other – and the exchange goes something like this: Me: Hey, how are you? PSO:  Im doin good.  How bout you and me go hang out. Me: Where would you like to meet? PSO:  I no a good restaurant by the pier and there steaks is the best.  Your gonna love the view to.  I got work til 5:00 how bout we go there at 6:00. Me: So sorry, I won’t be able to go today. I hate to be judgmental, but this PSO...

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Don Draper’s Public Relations Advice

        I would watch Mad Men if only to see  the midcentury modern decor. The fact that it also features nuggets of wisdom that apply to public relations is an added bonus. Rock on Don Draper, you handsome, smart womanizer,...

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How to Give Legs to Your Media Coverage

The media coverage you get today can benefit you for days and weeks to come when you have social media and a blog on your side. Case in point: WFLA morning news anchor Rod Carter interviewed Bobby Kuzma over at Effortless IT in early January for a story about what to do with your old consumer electronics you want to sell if you received new ones over the holidays. It was a great story. But if you didn’t watch the news that morning between 4:30-7 a.m., you missed it. Right? Wrong. WFLA has a great social media team posting stories to its website and sharing them throughout the day on Facebook and Twitter. We spread the word on social media,...

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Walker to Speak at Florida Leadership Forum

Image courtesy of Florida Kiwanis Last year I was asked to speak at a Lakeland Business Leaders event about what business owners should know about public relations. The topic was so well received, I’ve revamped it and will present it once again Feb. 1 at the Florida Leadership Forum. This forum is sponsored by Florida Kiwanis and is open to the public. It’s also a steal of a deal. Just $50 gets you into the event, which features a broad range of speakers. Here are just a few: J. Lenora Bresler- an attorney who graduated from law school at 20. She is a certified senior human resource professional and a professional public speaker in the...

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3 Ways to Make the Internet Work for Your Business in 2014

Your website is open for business 24/7. Put it to work! Small businesses are always on the lookout for inexpensive, easy and effective ways to promote their businesses. Here are three ways small business owners who have time to handle their own public relations and social media tasks can put the Internet to work for them in 2014. Take Part in Local Online Networking Groups Lakeland Business Leaders is a Facebook group that boasts online membership of more than 1,200 people who represent a wide range of local businesses. This group and others like it are particularly good for service-oriented businesses, because members are quick to refer...

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