Archive for the 'Tampa public relations' Tag

Why You Shouldn’t Suggest A Serial Killer is on the Loose

Update: The Ledger reported June 6 “forensic tests have confirmed that coyotes are behind a recent spate of cat mutilations in several Lakeland neighborhoods, ending months of speculation over what or who might have been responsible.”     Lakeland Police Department has provided another example of a Public Relations 101 lesson learned the hard way.  This latest lesson in how NOT to handle a potential crisis comes from events surrounding some mutilated cats. Photo credit: FonePics In April, some residents in the southeast Lake Hollingsworth area reported finding three mutilated cats, and many other residents reported...

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Wise Words from Ben Franklin

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The Thrill is Gone

So…if you check our blog frequently, you already know this: we fell down on the job of blogging every day. That means our 365 project sort of turned into the “99 project.” We blogged for 99 days in a row. That’s pretty incredible. We’ve shared what this blogging project has done for our website traffic here and here. And we still feel like we proved a point: blogging is good for traffic, and traffic is good for business. That means you should blog more. One reason we couldn’t sustain this is because we spend a lot of time blogging for clients. Just as the painter’s house always needs painting and the...

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Some are Born to be Great, Others Hire PR Professionals

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Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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Advice for Promoting Complicated Topics

It doesn’t matter how complicated your industry is, there is a story there, and it probably deserves to be told. The key is making it easily understandable. This is one reason why it’s good to consult a public relations agency for help promoting your business. We tend to have great luck getting stories told for businesses in quite un-sexy industries. Think information technology, orthodontics, software. Our key to success is breaking down the information enough that it is understood by everyone. That’s why we love Tim Radford’s...

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How Sitting Between Two Ferns Sells Obamacare

Photo Credit: Funny or Die Yeah, yeah, yeah. I know many of you think Obamacare sucks. This isn’t about the merits of Obamacare. This is about how marketing and public relations strategists hit a homerun recently by working with the Funny or Die geniuses for a Between Two Ferns segment featuring Barack Obama. We all know many people who desperately need Obamacare – read: those who are the biggest drag on the system – have signed up for it. However, the young adults the government desperately needs to sign up to “feed” the system haven’t been as eager to take the plunge. Strategizing that began last summer paid off in spades with...

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The Brands, They Are A Changin’

As one iconic brand message retires, another brand recently received what is hoped to be a tide-turning facelift. Lick off that milk mustache. The popular and iconic 1995 “Got Milk?” campaign has retired…but has given life to a new campaign known as “Milk Life.” The Milk Processor Education Program has introduced a new campaign that highlights milk’s nutritional benefits, according to a USA Today article. “The milk industry has struggled over the last few years,” said Julia Kadison, interim chief executive officer of MilkPEP. “Consumers seem to be forgetting about milk. They needed to be reminded of the nutritional value of...

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How the Power of Poetry Applies to the Future of SEO

Happy World Poetry Day!  To celebrate, I’d like to share how leaders in the SEO field are applying the dynamics of poetry to search engine AI. Bill Slawski, a guru in the SEO community and founder of SEO by the Sea, lends insight into how this future is beginning to play out: “Creating and understanding poetry requires an ability to grasp concepts and relationships between words that might elude computers, but are often easier for humans to handle and understand. A first step toward that level of understanding is understanding the context of a query, an answer to a question that takes into consideration not only all of the words...

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5 Characteristics of a Good Public Relations Professional

I listened to a public relations webinar the other morning, and Sammy Steinlight of Steinlight Media mentioned some characteristics he felt those who work in public relations must possess if they want to go far in the field. We have the privilege of training interns each semester, so I thought I’d share Sammy’s characteristics with those of you who are seriously considering public relations as a career. These are also good characteristics to keep in mind if you’re looking for a professional to implement a PR campaign for you or your business.  Be a solid writer. You must learn to write well, write quickly, and with accuracy. Start a...

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