Archive for the 'Tampa public relations agency' Tag

QR Codes Kill Kittens

I was a fan of QR codes several years ago because I thought they had a lot of promise. They were popular in central Florida for five minutes, and then I grew tired of them. I couldn’t put my finger on “why,” and then I found this incredible video clip of Scott Stratten, author of a book called QR Codes Kill Kittens. He positively nails what’s wrong with QR codes – NOTHING. Then what’s the problem? Us. We learn enough about technology to be dangerous. And then we use it in every inappropriate way imaginable. I’m not going to give you any local examples because Scott’s examples are so absurdly...

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Pinterest: It’s Not Just For Weddings Anymore

Image courtesy of pinterest.com I’m a writer, but I like pictures. Words are cool, but sometimes, my heart desires to scroll through an eternal stream of pretty pictures on Pinterest. It’s fun. I dare any haughty intellectual types to disagree with me. At our core, we all enjoy the effortlessness of images. Said “fun” is evidenced by the wild popularity of Pinterest. While a sizable chunk of the population uses the social media platform to stash unattainable wedding ceremony ideas and brownie recipes, businesses can expand their reach and online presence by simply crashing the Pinterest party. It’s DIY public relations: level...

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Hashtag Abuse: Don’t Be #Silly and #Annoying #SillyandAnnoying

In 2009, the humble symbol once recognized as the pound sign was thrust into increased relevancy by Twitter. Originally implemented as a way to group popular trends and topics for search purposes, the “hashtag” symbol promptly became misused…and abused. As recently evidenced by Jimmy Fallon and Justin Timberlake’s hilarious skit (posted below), hashtag abuse has hit the mainstream. Yet, social media junkies everywhere continue to promote the madness by littering the Web with super-compelling tags, such as #bored, #cool and #life. We at Lorrie Walker Public Relations think hashtags are a powerful, modern search tool for businesses...

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Lakeland & Tampa Public Relations Firm Offers 3 Reasons Why You Need A Web Copy Writer

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete. That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea. Focus Your Energy I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area. Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are...

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