Archive for the 'Tampa PR firm' Tag

Stay Inspired: Do Some Squats

Barbara invigorating her brain through squats. I’d like to think substandard math skills and A.D.D. are characteristics of a good public relations professional. That’s because this industry constantly necessitates creativity. Designing kick-butt PR strategies and writing fresh, unique content requires serious brainpower and originality. We don’t just think outside the box, we live outside the box. We don’t even know where the box is, actually. Wearing a permanent “thinking cap” can be taxing. A brain that’s tapped out of creativity lacks inspiration, a necessary factor in the public relations field. If you’re a writer, PR...

Read more

On Making Your Event the Main Event

It’s always good to build hype about an event, and what better way to do it than by gleaning some authentic media coverage? The key is identifying the perfect time to pitch the event. One that’s early enough to avoid, “I wish I’d had known about it sooner,” and late enough the reporter won’t have time to forget about it. Although this is difficult, it’s doable. Here’s how I hit the “sweet spot” when it comes to getting an event covered. First, I post the event to TV, radio and website event calendars. Why? Because this is something that can’t really be too far in advance. Not only do event calendars help alert the...

Read more

Teach us Your Ways Miley Cyrus

Everyone knows Miley Cyrus: the Disney star gone bad who defaced a foam finger during the 2013 MTV Music Awards and rode a wrecking ball – or “moon” as my mom naively calls it – naked.   In light of how she has managed to rekindle her fame and get everyone talking, I’m led to believe she could probably teach us a thing or two about public relations. 5 PR Lessons I Learned From Miley Cyrus: 1.)    Old news is only a makeover away from being new news. That’s right, shave Hannah Montana’s head, and bam! Instant fame for Miley. She’s still the same person, only cooler and more relevant. How does this apply to...

Read more

3 Bad PR Approaches to Kiss Goodbye in 2012

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest we hear you utter any of these while in our presence. So from us- Lanette, Lorrie, Karen and Melissa- to you, we present our three most hated public relations approaches: 1. The Best Kept Secret If your business is the best kept secret, we predict you likely won’t be in business for long. The former president of a...

Read more

Our Intern Ranks are Growing

We are excited to welcome a second student from Florida Southern College to our internship program. Karen Snir is a junior majoring in public relations and minoring in Spanish. Karen says she views this internship is a great step forward. We agree. There’s nothing like learning by doing, and that’s what we offer college interns- a chance to apply what they learn in the classroom. So far, Karen has helped out with promoting some events for one of our Lakeland non-profit clients, and she has increased her knowledge of press release writing. She’s a no-nonsense hard worker who comes in each day and gives us her best effort. Originally...

Read more