Archive for the 'Tampa Bay public relations' Tag

Tell Your Story Before Someone Else Does

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Let People Know You’re Doing it Right

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Measuring PR Success: For Dummies

You’ve spent a significant amount of money on a public relations campaign that includes the whole shebang, from press releases to social media posts. Here are some ways to determine if your campaign was successful. Media Placements – This is probably one of the most well-known ways to measure public relations success. The goal of public relations is to spread a company’s message to the target demographic, utilizing the media. Media placements, for those who don’t know, could be an article in a publication or story on a news station or radio interview (the list goes on). Determining the number of media placements and the quality of...

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Can I Pick Your Brain? No.

Lately I get contacted by people who, by all accounts, appreciate that I have a skill set they value enough to ask me to help them with a public relations issue. And they’re even willing to pay for that knowledge – in the form of a cup of coffee or lunch. I like coffee and lunch. Sadly, I’ve been unable as of late to find a way for coffee or lunch to pay the first damn bill in my business. Therefore, I’m joining a long list of people who are fed up. Allow me to present: Exhibit A- 15 responses to requests to “pick your brain” Exhibit B- 3 ways to say no to people who want to pick your brain Exhibit C- What to say when someone...

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Lakelanders: Plan to Attend the Next Local Tweetup

Credit: Graphisoft Heads up, Lakelanders. There’s a local tweetup headed your way. Mark your calendars now for Thursday, April 17 at 6 p.m. We’re meeting at Tony’s Studio B Wine Bar in Downtown Lakeland. It’s been a while since I’ve attended a tweetup, and I have to say, I’m excited about it. It reminds me of one of my favorite former Lakelanders, Chuck Welch, who helped me get into the blogging world back in 2007, and was one of my first Twitter friends. We created accounts, then sat back and waited for other Lakelanders to catch on to the new social media platform. These days, Lakeland has a pretty...

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How Sitting Between Two Ferns Sells Obamacare

Photo Credit: Funny or Die Yeah, yeah, yeah. I know many of you think Obamacare sucks. This isn’t about the merits of Obamacare. This is about how marketing and public relations strategists hit a homerun recently by working with the Funny or Die geniuses for a Between Two Ferns segment featuring Barack Obama. We all know many people who desperately need Obamacare – read: those who are the biggest drag on the system – have signed up for it. However, the young adults the government desperately needs to sign up to “feed” the system haven’t been as eager to take the plunge. Strategizing that began last summer paid off in spades with...

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5 Characteristics of a Good Public Relations Professional

I listened to a public relations webinar the other morning, and Sammy Steinlight of Steinlight Media mentioned some characteristics he felt those who work in public relations must possess if they want to go far in the field. We have the privilege of training interns each semester, so I thought I’d share Sammy’s characteristics with those of you who are seriously considering public relations as a career. These are also good characteristics to keep in mind if you’re looking for a professional to implement a PR campaign for you or your business.  Be a solid writer. You must learn to write well, write quickly, and with accuracy. Start a...

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Not Your Momma’s Chicken Tenders

Last month, the LWPR crew was given a behind-the-scenes tour of People Dedicated to Quality – PDQ – a new Lakeland restaurant. In February, PDQ made a bold PR move by inviting Lakeland businesses, via their Facebook page, to learn more about their brand while enjoying a free lunch and behind-the-scenes tour of the restaurant. Naturally, we jumped at the opportunity (I mean, who doesn’t love free food). “Offering these tours was a brilliant public relations move because we talked up our visit to friends and family members,” said Lorrie Walker. “We took pictures at PDQ and shared them on social media. And now we’re writing a...

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What People Think of Spelling/Grammar Errors on Websites. One Answer Surprised Me.

Credit: Geekosystem In the days leading up to National Grammar Day, I conducted some informal surveys involving my friends, Facebook followers and members of the Lakeland Business Leaders Facebook group to gauge the level of importance they assign to spelling and grammar on business websites. Truth is, sometimes I wonder if maybe we’re a little over the top in our grammar and spelling snobbery here at Lorrie Walker Public Relations. We cast a lot of judgment around here when we come across promotional materials and websites that contain errors. It’s an occupational hazard, considering a significant portion of our work involves...

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National Grammar Day…in Pictures

We had a great time celebrating National Grammar Day yesterday. A big thank you goes out to Len Erickson and the entire Mayhem in the AM team for having me on the show to talk grammar. Here are some photos we took yesterday. I bet you’ll see some familiar faces in them! Lorrie was on Mayhem in the AM to talk about National Grammar Day. Bruce Turk and Lorrie Len Mayhem in the AM Publix made this cake for our special occasion. Jennifer and...

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