Archive for the 'publicity' Tag

Think Like a Reporter to Get Media Coverage

Getting coverage for your business or organization isn’t always easy. But as a former reporter, I have some insight that can help you increase your chances of getting media coverage. Follow these tips to increase your success rate. 1. Cruise the news  Read the news every day – especially news related to your industry. Knowing what is being written in your industry gives you a chance to identify information holes. What AREN’T they covering that they should? When you can fill this news hole, you become a valuable asset to reporters who cover your industry. Cruising the news daily also teaches you who covers your beat so you can...

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Let People Know You’re Doing it Right

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Advice for Promoting Complicated Topics

It doesn’t matter how complicated your industry is, there is a story there, and it probably deserves to be told. The key is making it easily understandable. This is one reason why it’s good to consult a public relations agency for help promoting your business. We tend to have great luck getting stories told for businesses in quite un-sexy industries. Think information technology, orthodontics, software. Our key to success is breaking down the information enough that it is understood by everyone. That’s why we love Tim Radford’s...

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How to Give Legs to Your Media Coverage

The media coverage you get today can benefit you for days and weeks to come when you have social media and a blog on your side. Case in point: WFLA morning news anchor Rod Carter interviewed Bobby Kuzma over at Effortless IT in early January for a story about what to do with your old consumer electronics you want to sell if you received new ones over the holidays. It was a great story. But if you didn’t watch the news that morning between 4:30-7 a.m., you missed it. Right? Wrong. WFLA has a great social media team posting stories to its website and sharing them throughout the day on Facebook and Twitter. We spread the word on social media,...

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Pitches Should be Short, Sweet and to the Point

A reporter once told me, “Yeah, I got your pitch. The subject line sounded interesting but when I opened it, it was too long so, I didn’t read it.” I learned right then and there that the length of a pitch could make or break you in the world of public relations.  Now, when I am asked how long a pitch should be, my reply is, “Short. As short as possible.” And it doesn’t matter how complex or simple the story I’m pitching is, because two things will always remain true: reporters are almost always on deadline, and they receive more emails daily than they have time to read. With that said, I like to keep pitches between two and...

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3 Bad PR Approaches to Kiss Goodbye in 2012

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest we hear you utter any of these while in our presence. So from us- Lanette, Lorrie, Karen and Melissa- to you, we present our three most hated public relations approaches: 1. The Best Kept Secret If your business is the best kept secret, we predict you likely won’t be in business for long. The former president of a...

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Leading the Horse to Water

I had an opportunity to speak to a group of Southeastern University public relations majors recently about event planning and publicity. The element of publicity that I find myself going over most implicitly with clients is that of managing expectations. It’s quite flattering how clients assume that PR professionals have some secret “in” with media outlets and can simply make things happen when it comes to generating publicity for a particular business, event or product launch. The truth is, you can lead a horse to water, but you can’t make him drink. PR professionals can write press releases, draft story pitches,...

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