Archive for the 'Public Relations' Tag

Pinterest: It’s Not Just For Weddings Anymore

Image courtesy of pinterest.com I’m a writer, but I like pictures. Words are cool, but sometimes, my heart desires to scroll through an eternal stream of pretty pictures on Pinterest. It’s fun. I dare any haughty intellectual types to disagree with me. At our core, we all enjoy the effortlessness of images. Said “fun” is evidenced by the wild popularity of Pinterest. While a sizable chunk of the population uses the social media platform to stash unattainable wedding ceremony ideas and brownie recipes, businesses can expand their reach and online presence by simply crashing the Pinterest party. It’s DIY public relations: level...

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The Worst Grammar Offenses Ever: From the Mouths of Our Husbands

Our husbands. How we love them. We owe them so much for supporting us in our endeavors. But Lord, have mercy! They brutalize the English language once in a while. We don’t want to embarrass them, so we’re not naming names. But in honor of National Grammar Day, which was March 4, Barbara, Jordan and I are celebrating good grammar all week. Today, we share some of our husbands’ worst grammar offenses. Thankfully, we’ve managed to correct them over the years. Pacifically- “I pacifically asked you to stop by the grocery store on the way home.” A few raised eyebrows later, this has been corrected. Prostrate- “I have to go the...

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What People Think of Spelling/Grammar Errors on Websites. One Answer Surprised Me.

Credit: Geekosystem In the days leading up to National Grammar Day, I conducted some informal surveys involving my friends, Facebook followers and members of the Lakeland Business Leaders Facebook group to gauge the level of importance they assign to spelling and grammar on business websites. Truth is, sometimes I wonder if maybe we’re a little over the top in our grammar and spelling snobbery here at Lorrie Walker Public Relations. We cast a lot of judgment around here when we come across promotional materials and websites that contain errors. It’s an occupational hazard, considering a significant portion of our work involves...

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A Visually Appealing Office Is Good PR…And Your Employees Like It, Too

First impressions are everything.  The way your office looks leaves a lasting impression on all who enter. As a professional business, you want your current and potential clients to feel comfortable and enjoy their visit.  Investing in a well-designed, creative space speaks for itself, and the positive PR comes along with that, too.   I recently went on an advertising agency tour in Atlanta, which allowed me the opportunity to explore several agencies’ creative spaces.  Here’s what I found: There was a positive correlation between a well-designed office and the way I felt in the office.  (Good Zen) The clean, tidy offices gave the...

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Public Relations= Credibility, Connections

We’ve spent a lot of time this year making the case for public relations. We’ve told you how to give legs to your existing media coverage. We’ve explained how to write good media pitches. We’ve shared free and easy PR tactics. We’ve explained that to be in the news, you must follow the news. We hope you’ll continue to follow us as we write our way through the 365 Project. For today, we’re keeping it simple with this reminder of what public relations truly is. Happy...

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Copycats Don’t Get Media Coverage

I once wrote an article about a veterinarian who offered in-home pet euthanasia services through a particular nonprofit organization. I did my homework and confirmed this was the only veterinarian in the county offering the service through that organization. The day the story ran, another veterinarian called the publication, said he offered the same type of service (although not through this organization), and complained about not being included in the story. Few things piss me off more than “me too” coverage requests. Gentle reader, by the time you read a story in print, it is too late for you to contact that publication and tell them...

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Beef Up Your Writing Skills by Avoiding This Common Mistake

The list of words that gets misused and abused is a long one. Lately we’ve been seeing the word “apart” misused a lot on Facebook. Today we’re sharing information on how to use it correctly, and when to use “a part” instead. Why is a public relations agency giving you grammar advice? Communication is key in public relations. You want to be perceived professionally. When it comes to content on your website or in printed materials designed to promote your company, opinions are formed about your business based on that content. If it’s rife with spelling and grammar errors, we can promise you this:...

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How A Monkey Butler is A Great Social Media Tool

Peace River Thrift Shoppe is a great little gem in Lakeland, and you can feel good each time you shop there because proceeds from the store benefit mental health consumers, as well as victims of domestic violence and rape. The fact that their Facebook page is an excellent example of how to use social media to boost business, and how to use Facebook as a public relations tool makes my heart sing. The thrift store uses Facebook to its advantage by posting photos of donated items available for purchase. Those photos result in sales. It’s convenient to virtually “browse” the shop via the Facebook page when you don’t have time to make...

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How Much Money Should You Spend on Public Relations?

That’s a tough one to answer, obviously. But here’s  the Bill Gates opinion on the matter. We like the way he...

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Is The SEO/Public Relations Relationship Made in Heaven or Hell?

I have long advocated for a marriage between public relations and search engine optimization. But I’m afraid the type of union being made between some newspapers and a company that understands the value of SEO could spell doom for some newspaper websites’ authority in Google’s eyes. Follow me as I connect some dots: Original Intent I’m not hating on this service. I think it’s brilliant. CCMS is a newspaper design firm that created a digital portal newspapers can add to their websites. It provides a mechanism for people to submit their press releases in hope of reporters seeing them and turning those press releases into published...

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