Archive for the 'Public Relations' Tag

LWPR Celebrates Seven Years

As we emerge from the fog of Cinco de Mayo margaritas this morning, it dawns us: we didn’t post about our seventh anniversary yesterday! Photo Credit: http://casinogambling.about.com/od/craps/ss/dicesets_8.htm May 5 marked seven years in business. During that time, I’ve been a one-woman show working from home. I’ve moved my business out of my home and to some great spaces in downtown Lakeland. The business has grown and I’ve hired employees. Interns have come and gone. It’s been a wild ride that has included working with clients from all over the country, as well as a few in Canada and England. We’ve...

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Why You Should Learn to Speak Well in Public: Part 2

    In  part two our two-part series on why cultivating or grooming your public speaking abilities is so important, I am providing my biased opinion on how to become a better speaker. For those of you who don’t have time to read part one, know this: public speaking – when you are good at it – opens doors that allow you to represent yourself and organizations or businesses professionally. If you can’t speak well in public, all is not lost. You just need to cultivate that skill. Here are a few tips that will help you become a better speaker:   Just Do It! Now, before you go signing up for speaking engagements at...

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Meet the Man Behind the Monkey Joke

Folks, we told a fib in our recent blog post. There is no Downtown Lakeland Orangutan Preserve. It’s time to give credit where credit is due: Fred Koehler is THE man. Not only is he an awesome graphic artist and children’s author/illustrator (buy his book- How to Cheer up Dad), he was the mastermind behind yesterday’s April Fool’s Day joke. Fred was nice enough to let us aid in the execution. Downtown Lakeland is a great place to work, and yesterday showed once again that it’s a great place to play, too. From those who were in on the joke to those who knew how to take it, the Downtown Lakeland Orangutan Preserve won’t soon be...

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Announcement: We’re Handling PR for a New Downtown Lakeland Attraction

We are super-excited about handling publicity for a new downtown Lakeland attraction. Read all about it here: If you happen to hear wild animal noises coming from downtown Lakeland, it’s not a new trend in the club scene. As unbelievable as it seems, you may soon hear the sounds of abandoned Florida primates in their new home in Traders Alley. Downtown Lakeland Orangutan Preserve Headquarters John Saki is a 2004 graduate of Florida Southern College and the executive director of the Downtown Lakeland Orangutan Preserve. “A downtown wildlife sanctuary will make us innovators in the field of animal rescue,” said Saki....

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Advice for Promoting Complicated Topics

It doesn’t matter how complicated your industry is, there is a story there, and it probably deserves to be told. The key is making it easily understandable. This is one reason why it’s good to consult a public relations agency for help promoting your business. We tend to have great luck getting stories told for businesses in quite un-sexy industries. Think information technology, orthodontics, software. Our key to success is breaking down the information enough that it is understood by everyone. That’s why we love Tim Radford’s...

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An Open Letter to the AP Stylebook

Dear Associated Press Stylebook, You’re killing me. I had to look twice when you changed from Web site to website, but I went along with it. I was squarely on your side when you switched from “e-mail” to “email.” Then you declared “health care” two words. I was cool with that. But this time, you have gone too far. Your recent change to allow people to say “over” when they mean “more than” is a new rule I simply cannot follow. For years, I’ve proudly stood over interns as they crouched over their laptops, while I,  hands on hips, imagined myself wearing a cape adorned...

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Words You’re Probably Using Incorrectly

Ever have one of those moments where someone points out a word you’ve misused and you cringe, because you realize you’ve gotten it wrong your whole life? You might have one of those days after reading this post. But worry not. You never have to make this mistake again. Read on. 1. Pique vs. peak A peak is the pointy top of something, like the jagged peak of a mountaintop. To pique someone’s interest means to arouse, stimulate or excite. Examples of how to use these words correctly: We shared a few event details to pique their interest. The freshly picked fruit was at  peak ripeness. 2. Home vs. hone If you’re homing in on...

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Wish Less. Do More.

Two months into our 365 project, Google Analytics continued to show that routine blogging and pushing those blog posts out through our social media outlets drove traffic to our website. We saw an increase of nearly 730 percent in website traffic from February 2013 to February 2014. More than 1,900 people visited our website last month, and 1,379 of them were unique visitors. February 2013 saw just 233 visitors to our site. In comparing the first two months of 2014 to the same time frame in 2013, our traffic is up more than 900 percent. If you would like to see our January 2014 numbers, check out this blog post. Writing a blog post every day...

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Volvo Tweet About Malaysia Airlines MH370 Sparks Criticism

Photo credit: break.com I’m on the lookout to see if a full-blown witch hunt will ensue for the outside agency handling Volvo’s social media. Malaysia Airlines MH370 is gone without a trace, and someone at this outside agency tweeted this recently on Volvo’s behalf: “The rescue operation for the missing Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives that were on board of the plane. Bless them, and may a miracle occur.” Here’s a link to the full article about this tweet. A fellow public relations professional – Frank Strong –...

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Stay Inspired: Do Some Squats

Barbara invigorating her brain through squats. I’d like to think substandard math skills and A.D.D. are characteristics of a good public relations professional. That’s because this industry constantly necessitates creativity. Designing kick-butt PR strategies and writing fresh, unique content requires serious brainpower and originality. We don’t just think outside the box, we live outside the box. We don’t even know where the box is, actually. Wearing a permanent “thinking cap” can be taxing. A brain that’s tapped out of creativity lacks inspiration, a necessary factor in the public relations field. If you’re a writer, PR...

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