Archive for the 'Public Relations' Tag

Sometimes the Media Create the PR Nightmare

Initially, I fell for it. I blame headline writers. A driverless electric shuttle bus debuted in downtown Las Vegas on Wednesday and was involved in an accident within hours. I’m certain this isn’t the kind of publicity that AAA and Keolis were chasing when they launched the shuttle. I assumed the shuttle was at fault, and I know I wasn’t alone. Television news outlets teased the story in a way that seemed to imply the driverless shuttle was to blame.  Other media outlets were no better: Fox News- Self-driving shuttle crashes in Las Vegas hours after launch BBC News- Self-driving shuttle bus in crash on first day News 3 in Las...

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Businesses: Keep Politics Off Your Social Media Platforms. Or Don’t??

Whether or not you support him, you must admit this election cycle has seen no shortage of cringe-worthy moments related to Donald Trump. He has said and done countless things that fly in the face of what any campaign strategist or public relations professional would have recommended, and he has survived them all. In fact, it could be argued that many times, his actions have endeared him to his supporters even more. Now it appears the Teflon protection from negative consequences Trump has enjoyed is extended to at least one of his supporters. Grand Rapids pizzeria owner Doug Fricano took to his business’s Facebook page Oct. 22 to share...

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Branding Lessons from Chick Fil A & Starbucks

So many conversations about branding are happening in my public relations circles lately. There are two recent examples of branding that have interested me: Chick Fil A’s “cell phone coop” promotion, and the customer feedback that has resulted from the recent Starbucks announcement that its rewards program will change in April. Those were the discussion topics on this week’s edition of Lorrie’s Stories on Mayhem in the Am. I broadcast this segment live on Periscope each Monday at 7:40 a.m. Eastern time. Now I’m capturing those Periscope videos and sharing them on my YouTube channel. My channel is where I...

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Starbucks handles complaints well

Starbucks is changing its Gold Member rewards calculations in April 2016, and many customers aren’t happy with the changes because they’ll have to spend more money to earn free drinks and food items. We discussed this news on my Lorrie’s Stories segment on Monday, Feb. 29, and you can watch the video below, which was pulled from my Periscope broadcast of the segment. Here’s the takeaway for small businesses: making changes to customer rewards programs may please some and anger others. The key is to communicate the changes well, and to be responsive to the complaints. Customers want to feel as though they’ve been...

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What PR lessons can you learn from Ted Cruz’s former spokesman?

Editor’s note: In September 2015, I started doing a weekly segment called Lorrie’s Stories on Mayhem in the AM, a Lakeland radio talk show that airs live on 1430AM/96.7FM. My segment airs at about 7:40 a.m. ET every Monday morning. I Periscope the segment, and recently began saving the video so I could share it on my blog. This is the first video I’ve shared.    Ted Cruz asked his (now former) spokesman Rick Tyler to resign last week after Tyler shared a negative story about Marco Rubio that later was determined to be false. On today’s Lorrie’s Stories, I talked about why Tyler’s sharing of the story...

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The WWE and NFL Had a Horrible Public Relations Week

This week saw a series of events that became the smackdown no one in World Wrestling Entertainment wanted to see play out. But perhaps the National Football League appreciated the distraction, because this week wasn’t one for their record books, either. Ryan Dilbert wrote a great bit on the WWE’s PR problems, which inspired my post today. Please check it out. Wrestling icon Hulk Hogan appeared on Good Morning America this week to apologize for his use of the n-word, which was captured on audio in 2006 or 2007. The WWE also fired wrestler Zahra Schreiber this week for pro-Nazi artwork she posted on her Instagram in 2012. WWE and NFL...

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Think Like a Reporter to Get Media Coverage

Getting coverage for your business or organization isn’t always easy. But as a former reporter, I have some insight that can help you increase your chances of getting media coverage. Follow these tips to increase your success rate. 1. Cruise the news  Read the news every day – especially news related to your industry. Knowing what is being written in your industry gives you a chance to identify information holes. What AREN’T they covering that they should? When you can fill this news hole, you become a valuable asset to reporters who cover your industry. Cruising the news daily also teaches you who covers your beat so you can...

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Does Your Social Media Feed Reflect Your Community?

Today’s post is about issuing a challenge to all you small business owners out there. First, some back story: I am forever grateful for once having been a journalist. Although I switched to public relations years ago, I continue to apply ways of viewing society  that I learned as a journalist. One in particular is accurately reflecting your community. As a reporter, I was told by editors that our newspaper needed to be an accurate reflection and representation of the community we covered. That meant rich and poor; urban and rural; red, yellow, black and white; young and old; gay and straight. It reminded me that as a white person,...

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A Twitter Primer

Do you ever read a tweet and ask yourself, “Huh?” So do we. Composing a tweet is as second nature to some of us as breathing. But that’s not the case for everyone. So today, we have decided it’s time to break it on down and explain the elements of a good business or event-related tweet that will give people either all the information they need to know, or a link to all those important details. Tweets can be used to promote a variety of topics, including events, blog posts, and relevant newspaper articles. Our beef with a lot of events-related posts is that all too often, there simply isn’t enough information....

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Chomp! Chomp! Florida Gator Joins Us for the Summer

For the second summer in a row, our office has been graced with the presence of a University Florida student as a summer intern. Meet Haines City native Caroline Congdon, a senior majoring in public relations who graduates in May 2015. Why did you choose this field? I knew I wanted to be a student in the College of Journalism and Communications at the University of Florida, but I didn’t know what I wanted to major in specifically. I ended up choosing public relations because I think it is a mixture of useful knowledge. Skills that you learn through public relations are skills that can be used in a variety of fields. What do you enjoy most...

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