Archive for the 'public relations nightmare' Tag

Sometimes the Media Create the PR Nightmare

Initially, I fell for it. I blame headline writers. A driverless electric shuttle bus debuted in downtown Las Vegas on Wednesday and was involved in an accident within hours. I’m certain this isn’t the kind of publicity that AAA and Keolis were chasing when they launched the shuttle. I assumed the shuttle was at fault, and I know I wasn’t alone. Television news outlets teased the story in a way that seemed to imply the driverless shuttle was to blame.  Other media outlets were no better: Fox News- Self-driving shuttle crashes in Las Vegas hours after launch BBC News- Self-driving shuttle bus in crash on first day News 3 in Las...

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Volvo Tweet About Malaysia Airlines MH370 Sparks Criticism

Photo credit: break.com I’m on the lookout to see if a full-blown witch hunt will ensue for the outside agency handling Volvo’s social media. Malaysia Airlines MH370 is gone without a trace, and someone at this outside agency tweeted this recently on Volvo’s behalf: “The rescue operation for the missing Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives that were on board of the plane. Bless them, and may a miracle occur.” Here’s a link to the full article about this tweet. A fellow public relations professional – Frank Strong –...

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