Archive for the 'public relations in Tampa' Tag

Can I Pick Your Brain? No.

Lately I get contacted by people who, by all accounts, appreciate that I have a skill set they value enough to ask me to help them with a public relations issue. And they’re even willing to pay for that knowledge – in the form of a cup of coffee or lunch. I like coffee and lunch. Sadly, I’ve been unable as of late to find a way for coffee or lunch to pay the first damn bill in my business. Therefore, I’m joining a long list of people who are fed up. Allow me to present: Exhibit A- 15 responses to requests to “pick your brain” Exhibit B- 3 ways to say no to people who want to pick your brain Exhibit C- What to say when someone...

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Copycats Don’t Get Media Coverage

I once wrote an article about a veterinarian who offered in-home pet euthanasia services through a particular nonprofit organization. I did my homework and confirmed this was the only veterinarian in the county offering the service through that organization. The day the story ran, another veterinarian called the publication, said he offered the same type of service (although not through this organization), and complained about not being included in the story. Few things piss me off more than “me too” coverage requests. Gentle reader, by the time you read a story in print, it is too late for you to contact that publication and tell them...

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Don’t be a Scaredy Cat When it Comes to Controversy

Not everyone works in a vanilla industry. By that, I mean that in most lines of work, you’re bound to eventually encounter some controversy. How you handle it can do a great deal in terms of public relations and endearing potential clients/customers to your business. In late 2013, we were involved in a media relations project involving the roll-out of online gambling in New Jersey. During the roll-out, a casino representative was quoted in a major New Jersey publication, and his comments cast the online gambling venture in an unfavorable light and raised the eyebrow of a state casino commission representative. He later said his comments...

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Lakeland & Tampa Public Relations Firm Offers 3 Reasons Why You Need A Web Copy Writer

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete. That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea. Focus Your Energy I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area. Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are...

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Social Media Provides Great Opportunities for Public Relations in Tampa

Friday, April 10, 2009 – TAMPA AND LAKELAND, FLORIDA – For years, the Internet has been changing the way businesses promote themselves and the way professionals address public relations in Tampa and throughout the country. ...

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New Web Site Launched For Public Relations Firm in Tampa, FL

Thursday, March 12, 2009 – LAKELAND, FLORIDA – Lorrie Walker Communications, Inc., a public relations firm in Tampa, FL, has launched its newly redesigned Web site. ...

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