Archive for the 'press release writer' Tag

Wish in One Hand; Crap in the Other. Which One Fills Up Faster?

I get tired of recommending something that makes  good sense and people just won’t do it. I’m also guilty of not following the same advice I give clients. So this year I decided to quit all that nonsense. We created the 365 Project, where we’ve committed to writing a blog post every day in 2014. Our results after just one month of regular blogging speak volumes. Take a look at this:   This is a screen shot of our Google Analytics that compares our website traffic from January 2013 to January 2014. Our site received 250 visits in January 2013. We wrote no blog posts that month. The site received 2,899 visits in January 2014...

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PR Princess Takes Her “Write”ful Place

Public Relations and SEO writer Jordan Guengerich. You may know her as Jordan, but we know her as the PR princess! Jordan Guengrich (formerly Tickell) graduated with a bachelor’s degree in advertising and public relations from Florida Southern College in 2013. After several months of working as our intern, and later as a freelancer, Jordan joined our staff on a permanent basis as a public relations and SEO writer. “I’ve always enjoyed writing,” said Jordan. “I decided to pursue it as a career toward the end of my senior year.” Senior year can be a nervous time for many college students, especially with the idea of finding a job....

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Our Intern Ranks are Growing

We are excited to welcome a second student from Florida Southern College to our internship program. Karen Snir is a junior majoring in public relations and minoring in Spanish. Karen says she views this internship is a great step forward. We agree. There’s nothing like learning by doing, and that’s what we offer college interns- a chance to apply what they learn in the classroom. So far, Karen has helped out with promoting some events for one of our Lakeland non-profit clients, and she has increased her knowledge of press release writing. She’s a no-nonsense hard worker who comes in each day and gives us her best effort. Originally...

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SEO Success With Articles & Press Releases

This is the kind of e-mail I love to get: “Did you hear that I got a patient off of these articles? They were referred to another orthodontist, who recommended something she didn’t know anything about. She looked it up online, saw one of these articles and decided I was the local expert and switched her son to me before we had even met. Good job!” Let me provide a bit of background here. Lorrie Walker Communications, Inc. provides article, press release and Web copy writing services for a couple of notable Internet marketing firms in the U.S., and St. Paul, MN Orthodontist Dr. Jennifer Eisenhuth is a client of one of...

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Lakeland Press Release Writer Rejoins FPRA

Lorrie Walker, president of the Lakeland public relations firm Lorrie Walker Communications, Inc. recently joined the Dick Pope/Polk County Chapter of the Florida Public Relations Association. Walker was inducted into the organization at its June 16 meeting at the Lakeland Yacht and Country Club. “I’m thrilled to be a part of FPRA once again,” said Walker, a Lakeland press release writer and public relations professional. “I was a member when I worked in the PR field prior to starting my own business, and I’m excited to be a part of this incredible group of professionals once again.” Walker is hitting the ground running. She will...

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Lakeland Press Release Writer Asks: Has The Internet Killed The Brochure?

A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally. My first thought was, “Yikes! She’s sending a brochure?!” I mean, this Lakeland press release writer has written her fair share of brochure copy. I list it as a service on my site, even. But it’s been a day or two since a client has called and asked for that service. Web copy? That’s another story. I just assumed that the times, they were achangin’, and public relations and marketing people were mouthing “he’s so 2000-late” behind the backs of clients...

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Want To Be An Expert In Your Field? Take “HEED,” Says Public Relations Firm In Tampa and Lakeland

By: Anita Whitaker When it comes to public relations, a good way for small businesses to garner publicity is to become known as experts in their fields. That might be a difficult notion for some to buy into. After all, most of us were raised not be braggarts and to keep our self-confidence in check. “Those in search of publicity have to get over those hang-ups,” said Lorrie Delk Walker, president of Lorrie Walker Communications, Inc., a public relations firm in Tampa and Lakeland. For professionals to establish themselves as experts in their fields, they have to do a bit of self-promotion, and there are ways to look good without coming...

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Lakeland Press Release Writer Says Writing A Release Is A “SNAP”

By: LaNita Thomas Writing a press release is easy if you know what you’re doing. While typically short and to-the-point, a well-written press release can lead to a feature story in a publication, which means free publicity, said Lorrie Delk Walker, president of Lorrie Walker Communications, Inc., a Lakeland public relations firm that specializes in quality editing and writing services and provides individualized public relations campaigns for small businesses. Keeping this idea in mind, Walker, a press release writer, has four tips to writing a publishable press release that can be remembered with this acronym: SNAP. When writing a press...

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Lakeland, Florida Article Writer Weighs In On Elance Bid Request

I joined elance.com about a year ago because one of the clients I write for prefers to manage their magazine assignments through this site. Now that I’ve been on the site for a while, I’m beginning to get requests for proposals on writing assignments from other companies. I received one this morning that I thought I would share. Here it is, verbatim: Job Description: This is a project for 20 articles at $4.50 per article or less. Your bid MUST be OVER the $50 minimum bid allowed at Elance. I mention this because Elance keeps canceling this project “because it is under the minimum”……..however this is not...

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