Archive for the 'PR' Tag

Starbucks handles complaints well

Starbucks is changing its Gold Member rewards calculations in April 2016, and many customers aren’t happy with the changes because they’ll have to spend more money to earn free drinks and food items. We discussed this news on my Lorrie’s Stories segment on Monday, Feb. 29, and you can watch the video below, which was pulled from my Periscope broadcast of the segment. Here’s the takeaway for small businesses: making changes to customer rewards programs may please some and anger others. The key is to communicate the changes well, and to be responsive to the complaints. Customers want to feel as though they’ve been...

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An Open Letter to the AP Stylebook

Dear Associated Press Stylebook, You’re killing me. I had to look twice when you changed from Web site to website, but I went along with it. I was squarely on your side when you switched from “e-mail” to “email.” Then you declared “health care” two words. I was cool with that. But this time, you have gone too far. Your recent change to allow people to say “over” when they mean “more than” is a new rule I simply cannot follow. For years, I’ve proudly stood over interns as they crouched over their laptops, while I,  hands on hips, imagined myself wearing a cape adorned...

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Don’t be a Scaredy Cat When it Comes to Controversy

Not everyone works in a vanilla industry. By that, I mean that in most lines of work, you’re bound to eventually encounter some controversy. How you handle it can do a great deal in terms of public relations and endearing potential clients/customers to your business. In late 2013, we were involved in a media relations project involving the roll-out of online gambling in New Jersey. During the roll-out, a casino representative was quoted in a major New Jersey publication, and his comments cast the online gambling venture in an unfavorable light and raised the eyebrow of a state casino commission representative. He later said his comments...

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Beef Up Your Writing Skills by Avoiding This Common Mistake

The list of words that gets misused and abused is a long one. Lately we’ve been seeing the word “apart” misused a lot on Facebook. Today we’re sharing information on how to use it correctly, and when to use “a part” instead. Why is a public relations agency giving you grammar advice? Communication is key in public relations. You want to be perceived professionally. When it comes to content on your website or in printed materials designed to promote your company, opinions are formed about your business based on that content. If it’s rife with spelling and grammar errors, we can promise you this:...

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How A Monkey Butler is A Great Social Media Tool

Peace River Thrift Shoppe is a great little gem in Lakeland, and you can feel good each time you shop there because proceeds from the store benefit mental health consumers, as well as victims of domestic violence and rape. The fact that their Facebook page is an excellent example of how to use social media to boost business, and how to use Facebook as a public relations tool makes my heart sing. The thrift store uses Facebook to its advantage by posting photos of donated items available for purchase. Those photos result in sales. It’s convenient to virtually “browse” the shop via the Facebook page when you don’t have time to make...

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How Much Money Should You Spend on Public Relations?

That’s a tough one to answer, obviously. But here’s  the Bill Gates opinion on the matter. We like the way he...

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Is The SEO/Public Relations Relationship Made in Heaven or Hell?

I have long advocated for a marriage between public relations and search engine optimization. But I’m afraid the type of union being made between some newspapers and a company that understands the value of SEO could spell doom for some newspaper websites’ authority in Google’s eyes. Follow me as I connect some dots: Original Intent I’m not hating on this service. I think it’s brilliant. CCMS is a newspaper design firm that created a digital portal newspapers can add to their websites. It provides a mechanism for people to submit their press releases in hope of reporters seeing them and turning those press releases into published...

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Social Media Words to Live By

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That’s Not My Name.

“That’s not my name” is a catchy tune by the Ting Tings. Addressing a reporter by the wrong name – even if it’ s just a simple misspelling – almost guarantees a reporter won’t respond to your emails. Read this blog for more reasons why reporters don’t reply to emails/pitches. To put it this way, you never send a grammar Nazi a cover letter with misspellings, try to fast talk a fast talker or send a reporter – whose job is to avoid fact errors – a pitch with a fact error that hits as close to home as a botching his or her name. The fact that misspelling a reporter’s name or getting it blatantly wrong  is so...

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Don Draper’s Public Relations Advice

        I would watch Mad Men if only to see  the midcentury modern decor. The fact that it also features nuggets of wisdom that apply to public relations is an added bonus. Rock on Don Draper, you handsome, smart womanizer,...

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