Archive for the 'PR agency' Tag

Chomp! Chomp! Florida Gator Joins Us for the Summer

For the second summer in a row, our office has been graced with the presence of a University Florida student as a summer intern. Meet Haines City native Caroline Congdon, a senior majoring in public relations who graduates in May 2015. Why did you choose this field? I knew I wanted to be a student in the College of Journalism and Communications at the University of Florida, but I didn’t know what I wanted to major in specifically. I ended up choosing public relations because I think it is a mixture of useful knowledge. Skills that you learn through public relations are skills that can be used in a variety of fields. What do you enjoy most...

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The Thrill is Gone

So…if you check our blog frequently, you already know this: we fell down on the job of blogging every day. That means our 365 project sort of turned into the “99 project.” We blogged for 99 days in a row. That’s pretty incredible. We’ve shared what this blogging project has done for our website traffic here and here. And we still feel like we proved a point: blogging is good for traffic, and traffic is good for business. That means you should blog more. One reason we couldn’t sustain this is because we spend a lot of time blogging for clients. Just as the painter’s house always needs painting and the...

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Wish Less. Do More.

Two months into our 365 project, Google Analytics continued to show that routine blogging and pushing those blog posts out through our social media outlets drove traffic to our website. We saw an increase of nearly 730 percent in website traffic from February 2013 to February 2014. More than 1,900 people visited our website last month, and 1,379 of them were unique visitors. February 2013 saw just 233 visitors to our site. In comparing the first two months of 2014 to the same time frame in 2013, our traffic is up more than 900 percent. If you would like to see our January 2014 numbers, check out this blog post. Writing a blog post every day...

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What People Think of Spelling/Grammar Errors on Websites. One Answer Surprised Me.

Credit: Geekosystem In the days leading up to National Grammar Day, I conducted some informal surveys involving my friends, Facebook followers and members of the Lakeland Business Leaders Facebook group to gauge the level of importance they assign to spelling and grammar on business websites. Truth is, sometimes I wonder if maybe we’re a little over the top in our grammar and spelling snobbery here at Lorrie Walker Public Relations. We cast a lot of judgment around here when we come across promotional materials and websites that contain errors. It’s an occupational hazard, considering a significant portion of our work involves...

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A Visually Appealing Office Is Good PR…And Your Employees Like It, Too

First impressions are everything.  The way your office looks leaves a lasting impression on all who enter. As a professional business, you want your current and potential clients to feel comfortable and enjoy their visit.  Investing in a well-designed, creative space speaks for itself, and the positive PR comes along with that, too.   I recently went on an advertising agency tour in Atlanta, which allowed me the opportunity to explore several agencies’ creative spaces.  Here’s what I found: There was a positive correlation between a well-designed office and the way I felt in the office.  (Good Zen) The clean, tidy offices gave the...

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When A PR Move Goes Wrong

This business meant well when it seized two opportunities to spread the word about its  after school program. Volunteers placed fliers on car windshields parked for the Lakeland Christmas Parade and downtown Lakeland’s monthly First Friday celebration. But when your advertisement becomes litter in an area that is beloved by those who live, play and work there, this does nothing to build and maintain a positive public image for your business. Our advice: think your idea through and consider every eventuality. In this case, it would’ve been wise to check with the local police department or code enforcement...

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The 10 Best PR Campaigns of 2013- Part 1

There were many public relations home runs last year, and a couple of my favorites pulled through at the end of the year. This two-part post identifies the 10 best PR campaigns of 2013 – in our opinion, of course. Sound off in the comments to let us know your favorites. 1. Westjet- ‘Twas the Night Before Christmas Talk about heartwarming. Westjet doesn’t come to mind when I think of airlines. But after watching this video, it will be a while before I forget its name. You can read about how this plan came together here. Awesome. 2. How the Grinch slowed Christmas Getting a ticket is a drag, particularly during the holidays....

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