Archive for the 'PR advice' Tag

Reporters Deserve R-E-S-P-E-C-T

Let’s not forget our place when it comes to pitching to reporters. Even if we as public relations professionals are spoon-feeding them the most fantastic and exclusive story ever, the fact remains: we need them to get our stories in the news as much as they may want to cover that particular story. It’s what clients pay us to do. When you’re acting as your own PR professional, be polite, send them well-written content and don’t pitch a fit when they cancel covering your business’s ribbon cutting last minute because of a school shooting. There is no law that says they have to take your calls or read your emails, so it would...

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Good Grammar Is Sexy

Is good grammar still important in today’s very conversational style of writing?  I would say yes.  In fact, I would say good grammar is sexy.  Let me explain. Suppose you are texting a PSO – that’s prospective significant other – and the exchange goes something like this: Me: Hey, how are you? PSO:  Im doin good.  How bout you and me go hang out. Me: Where would you like to meet? PSO:  I no a good restaurant by the pier and there steaks is the best.  Your gonna love the view to.  I got work til 5:00 how bout we go there at 6:00. Me: So sorry, I won’t be able to go today. I hate to be judgmental, but this PSO...

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What We Really Do at LWPR…

  Courtesy of www.cogniview.com     1.)    True, most of our friends think we are rock stars who hob knob with clients and reporters day and night. To an extent, they are correct. 2.)    Yes. Some of our moms STILL have no clue what PR means and therefore what we do. 3.)    Indeed, we bend and mold stories to make them relevant and newsworthy but the truth we shall never bend. Never. 4.)    Oh those silly reporters. We do call them almost every day. However, we give them good stories they can pitch, which in turn make them look good in the eyes of their producers. But if pretending we attack them like a flock of...

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Facebook: More Hollaz for Less Dollaz

Continuing from yesterday’s post that highlighted how to get maximum public relations benefits from Facebook, today is all about coverage and CASH MONEY (Holla!) Coverage is Limitless Facebook can fill many gaps caused by the receding of traditional media (television, newspapers, etc.) It does this by giving businesses access to thousands of people around the world. As a result, companies can expand their reach and coverage exponentially. This is achieved through likes and shares. As you can see from the picture, this particular post received four likes and one share, but notice how 151 people saw this post? Every time a person likes or...

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Quit Stalking that Bitch from High School & Use Facebook’s PR Power

Image courtesy of Hudson Horizons. This month, Facebook celebrates 10 years of stalking…err, I mean service. Founded in 2004 by Mark Zuckerberg, along with college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, Facebook initially limited the website’s membership to Harvard students but later expanded to other colleges in the Boston area. On Sept. 26, 2006, Facebook opened to the public. Today, Facebook has 1.1 BILLION (yes, the caps were necessary) users. For a public relations professional, the possibilities are endless in terms of campaign ideas and activity. “Social media is broader than most...

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PR: It’s Either Good, Bad or Ugly

  Everyone practices some form of public relations. It’s just either good, bad or ugly. If your public relations efforts lean toward the latter,  we suggest reading some of our past posts for pointers, or simply ask us to address your unique situation with a future 365 Project blog post. After all, our blogs are written with helping you and your business improve your PR in mind. Contact us...

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Why Reporters Aren’t Attached to Attachments

When it comes to pitching your story to a reporter, don’t- I repeat, don’t- send an attachment. There was a time when I thought a thorough – AKA lengthy – pitch and slew of attachments containing relevant information (press releases, headshots, fact sheets and source sheets) ensured that my story would get coverage. This was a delusional time in my life where I must have thought I was some pitching super hero who could be heard shouting, “Fear not, desperate reporters who sit and twiddle your thumbs all day waiting for a story idea; read my four paragraph pitch and multiple three-page attachments and not only will you have...

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Pitches Should be Short, Sweet and to the Point

A reporter once told me, “Yeah, I got your pitch. The subject line sounded interesting but when I opened it, it was too long so, I didn’t read it.” I learned right then and there that the length of a pitch could make or break you in the world of public relations.  Now, when I am asked how long a pitch should be, my reply is, “Short. As short as possible.” And it doesn’t matter how complex or simple the story I’m pitching is, because two things will always remain true: reporters are almost always on deadline, and they receive more emails daily than they have time to read. With that said, I like to keep pitches between two and...

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Public Relations Wisdom

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Can you say, “Editor?”

Call it an occupational hazard that goes with the territory when you are a writer and a public relations professional, but I saw this truck the other day and couldn’t resist snapping a photo of it. I felt like taking a red pen to this back window! Actually, this truck and its poorly written message provides a great opportunity to discuss the importance of proofreading and editing. The written word often serves as a business’s first impression to potential customers and clients. Think about it: if you produce marketing brochures or have a Web site that you use to attract business, you need to make sure these items are...

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