Archive for the 'PR advice' Tag

Starbucks handles complaints well

Starbucks is changing its Gold Member rewards calculations in April 2016, and many customers aren’t happy with the changes because they’ll have to spend more money to earn free drinks and food items. We discussed this news on my Lorrie’s Stories segment on Monday, Feb. 29, and you can watch the video below, which was pulled from my Periscope broadcast of the segment. Here’s the takeaway for small businesses: making changes to customer rewards programs may please some and anger others. The key is to communicate the changes well, and to be responsive to the complaints. Customers want to feel as though they’ve been...

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Wise Words from Ben Franklin

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Tell Your Story Before Someone Else Does

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Let People Know You’re Doing it Right

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Measuring PR Success: For Dummies

You’ve spent a significant amount of money on a public relations campaign that includes the whole shebang, from press releases to social media posts. Here are some ways to determine if your campaign was successful. Media Placements – This is probably one of the most well-known ways to measure public relations success. The goal of public relations is to spread a company’s message to the target demographic, utilizing the media. Media placements, for those who don’t know, could be an article in a publication or story on a news station or radio interview (the list goes on). Determining the number of media placements and the quality of...

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Can I Pick Your Brain? No.

Lately I get contacted by people who, by all accounts, appreciate that I have a skill set they value enough to ask me to help them with a public relations issue. And they’re even willing to pay for that knowledge – in the form of a cup of coffee or lunch. I like coffee and lunch. Sadly, I’ve been unable as of late to find a way for coffee or lunch to pay the first damn bill in my business. Therefore, I’m joining a long list of people who are fed up. Allow me to present: Exhibit A- 15 responses to requests to “pick your brain” Exhibit B- 3 ways to say no to people who want to pick your brain Exhibit C- What to say when someone...

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The Brands, They Are A Changin’

As one iconic brand message retires, another brand recently received what is hoped to be a tide-turning facelift. Lick off that milk mustache. The popular and iconic 1995 “Got Milk?” campaign has retired…but has given life to a new campaign known as “Milk Life.” The Milk Processor Education Program has introduced a new campaign that highlights milk’s nutritional benefits, according to a USA Today article. “The milk industry has struggled over the last few years,” said Julia Kadison, interim chief executive officer of MilkPEP. “Consumers seem to be forgetting about milk. They needed to be reminded of the nutritional value of...

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Public Relations= Credibility, Connections

We’ve spent a lot of time this year making the case for public relations. We’ve told you how to give legs to your existing media coverage. We’ve explained how to write good media pitches. We’ve shared free and easy PR tactics. We’ve explained that to be in the news, you must follow the news. We hope you’ll continue to follow us as we write our way through the 365 Project. For today, we’re keeping it simple with this reminder of what public relations truly is. Happy...

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Don’t be a Scaredy Cat When it Comes to Controversy

Not everyone works in a vanilla industry. By that, I mean that in most lines of work, you’re bound to eventually encounter some controversy. How you handle it can do a great deal in terms of public relations and endearing potential clients/customers to your business. In late 2013, we were involved in a media relations project involving the roll-out of online gambling in New Jersey. During the roll-out, a casino representative was quoted in a major New Jersey publication, and his comments cast the online gambling venture in an unfavorable light and raised the eyebrow of a state casino commission representative. He later said his comments...

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On the Subject of Subject Lines…

Never underestimate the power of a well-written subject line. Aside from having an email address the reporter recognizes (and a good reputation), the subject line is the first impression you make on a reporter and plays a huge part in whether your email gets opened. Even if the reporter is familiar with your email address and knows from past experience your emails are worth reading, when on deadline, a poorly written subject line could get your email passed or trashed. Here are a few tips for writing effective subject lines when pitching to reporters. 1.) Character Count: It Counts A popular character count range favored by marketers is...

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