Archive for the 'Nickolas Tsikuris' Tag

Wise Words from Ben Franklin

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Tell Your Story Before Someone Else Does

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Some are Born to be Great, Others Hire PR Professionals

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Let People Know You’re Doing it Right

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Measuring PR Success: For Dummies

You’ve spent a significant amount of money on a public relations campaign that includes the whole shebang, from press releases to social media posts. Here are some ways to determine if your campaign was successful. Media Placements – This is probably one of the most well-known ways to measure public relations success. The goal of public relations is to spread a company’s message to the target demographic, utilizing the media. Media placements, for those who don’t know, could be an article in a publication or story on a news station or radio interview (the list goes on). Determining the number of media placements and the quality of...

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The Brands, They Are A Changin’

As one iconic brand message retires, another brand recently received what is hoped to be a tide-turning facelift. Lick off that milk mustache. The popular and iconic 1995 “Got Milk?” campaign has retired…but has given life to a new campaign known as “Milk Life.” The Milk Processor Education Program has introduced a new campaign that highlights milk’s nutritional benefits, according to a USA Today article. “The milk industry has struggled over the last few years,” said Julia Kadison, interim chief executive officer of MilkPEP. “Consumers seem to be forgetting about milk. They needed to be reminded of the nutritional value of...

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Not Your Momma’s Chicken Tenders

Last month, the LWPR crew was given a behind-the-scenes tour of People Dedicated to Quality – PDQ – a new Lakeland restaurant. In February, PDQ made a bold PR move by inviting Lakeland businesses, via their Facebook page, to learn more about their brand while enjoying a free lunch and behind-the-scenes tour of the restaurant. Naturally, we jumped at the opportunity (I mean, who doesn’t love free food). “Offering these tours was a brilliant public relations move because we talked up our visit to friends and family members,” said Lorrie Walker. “We took pictures at PDQ and shared them on social media. And now we’re writing a...

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Why I Don’t Wipe an Asshole’s Opinion…Off My Page

Facebook business pages are a great way to promote your business, and interact with existing and potential clients. Occasionally, someone might post an unfavorable comment about your company or product. But contrary to what you might think, do not delete the post…unless it contains defaming or vulgar language (which I clearly do not partake). When you create your Facebook business page you also create an open forum for your clients to discuss your business. You should allow and encourage interaction, even if there are negative comments thrown in. “Social media is a two-way street,” Lorrie Walker said. “You communicate with followers,...

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Facebook: More Hollaz for Less Dollaz

Continuing from yesterday’s post that highlighted how to get maximum public relations benefits from Facebook, today is all about coverage and CASH MONEY (Holla!) Coverage is Limitless Facebook can fill many gaps caused by the receding of traditional media (television, newspapers, etc.) It does this by giving businesses access to thousands of people around the world. As a result, companies can expand their reach and coverage exponentially. This is achieved through likes and shares. As you can see from the picture, this particular post received four likes and one share, but notice how 151 people saw this post? Every time a person likes or...

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