Archive for the 'media pitches' Tag

Why Reporters Aren’t Attached to Attachments

When it comes to pitching your story to a reporter, don’t- I repeat, don’t- send an attachment. There was a time when I thought a thorough – AKA lengthy – pitch and slew of attachments containing relevant information (press releases, headshots, fact sheets and source sheets) ensured that my story would get coverage. This was a delusional time in my life where I must have thought I was some pitching super hero who could be heard shouting, “Fear not, desperate reporters who sit and twiddle your thumbs all day waiting for a story idea; read my four paragraph pitch and multiple three-page attachments and not only will you have...

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