Archive for the 'Lakeland' Tag

Starbucks handles complaints well

Starbucks is changing its Gold Member rewards calculations in April 2016, and many customers aren’t happy with the changes because they’ll have to spend more money to earn free drinks and food items. We discussed this news on my Lorrie’s Stories segment on Monday, Feb. 29, and you can watch the video below, which was pulled from my Periscope broadcast of the segment. Here’s the takeaway for small businesses: making changes to customer rewards programs may please some and anger others. The key is to communicate the changes well, and to be responsive to the complaints. Customers want to feel as though they’ve been...

Read more

What PR lessons can you learn from Ted Cruz’s former spokesman?

Editor’s note: In September 2015, I started doing a weekly segment called Lorrie’s Stories on Mayhem in the AM, a Lakeland radio talk show that airs live on 1430AM/96.7FM. My segment airs at about 7:40 a.m. ET every Monday morning. I Periscope the segment, and recently began saving the video so I could share it on my blog. This is the first video I’ve shared.    Ted Cruz asked his (now former) spokesman Rick Tyler to resign last week after Tyler shared a negative story about Marco Rubio that later was determined to be false. On today’s Lorrie’s Stories, I talked about why Tyler’s sharing of the story...

Read more

The WWE and NFL Had a Horrible Public Relations Week

This week saw a series of events that became the smackdown no one in World Wrestling Entertainment wanted to see play out. But perhaps the National Football League appreciated the distraction, because this week wasn’t one for their record books, either. Ryan Dilbert wrote a great bit on the WWE’s PR problems, which inspired my post today. Please check it out. Wrestling icon Hulk Hogan appeared on Good Morning America this week to apologize for his use of the n-word, which was captured on audio in 2006 or 2007. The WWE also fired wrestler Zahra Schreiber this week for pro-Nazi artwork she posted on her Instagram in 2012. WWE and NFL...

Read more

Think Like a Reporter to Get Media Coverage

Getting coverage for your business or organization isn’t always easy. But as a former reporter, I have some insight that can help you increase your chances of getting media coverage. Follow these tips to increase your success rate. 1. Cruise the news  Read the news every day – especially news related to your industry. Knowing what is being written in your industry gives you a chance to identify information holes. What AREN’T they covering that they should? When you can fill this news hole, you become a valuable asset to reporters who cover your industry. Cruising the news daily also teaches you who covers your beat so you can...

Read more

Does Your Social Media Feed Reflect Your Community?

Today’s post is about issuing a challenge to all you small business owners out there. First, some back story: I am forever grateful for once having been a journalist. Although I switched to public relations years ago, I continue to apply ways of viewing society  that I learned as a journalist. One in particular is accurately reflecting your community. As a reporter, I was told by editors that our newspaper needed to be an accurate reflection and representation of the community we covered. That meant rich and poor; urban and rural; red, yellow, black and white; young and old; gay and straight. It reminded me that as a white person,...

Read more

A Twitter Primer

Do you ever read a tweet and ask yourself, “Huh?” So do we. Composing a tweet is as second nature to some of us as breathing. But that’s not the case for everyone. So today, we have decided it’s time to break it on down and explain the elements of a good business or event-related tweet that will give people either all the information they need to know, or a link to all those important details. Tweets can be used to promote a variety of topics, including events, blog posts, and relevant newspaper articles. Our beef with a lot of events-related posts is that all too often, there simply isn’t enough information....

Read more

Good Writing: Google Bots Eat that Stuff Up

I love search engine optimization, ya’ll, but I fear this practice is blinding the world to the true value of words. Words are a critical component of the English language, and the way you string said words together conveys a thought. Follow me? Naturally, SEO should take a back seat to the quality of your website’s content. Words aren’t little rocket boosters to elevate your website to the first page of Google. They inform your public, establish your authority and have the power to persuade a teetering potential customer/client. Keywords undoubtedly play an important role in the Web copy universe, but saying you’re “a computer...

Read more

Announcement: We’re Handling PR for a New Downtown Lakeland Attraction

We are super-excited about handling publicity for a new downtown Lakeland attraction. Read all about it here: If you happen to hear wild animal noises coming from downtown Lakeland, it’s not a new trend in the club scene. As unbelievable as it seems, you may soon hear the sounds of abandoned Florida primates in their new home in Traders Alley. Downtown Lakeland Orangutan Preserve Headquarters John Saki is a 2004 graduate of Florida Southern College and the executive director of the Downtown Lakeland Orangutan Preserve. “A downtown wildlife sanctuary will make us innovators in the field of animal rescue,” said Saki....

Read more

Lakelanders: Plan to Attend the Next Local Tweetup

Credit: Graphisoft Heads up, Lakelanders. There’s a local tweetup headed your way. Mark your calendars now for Thursday, April 17 at 6 p.m. We’re meeting at Tony’s Studio B Wine Bar in Downtown Lakeland. It’s been a while since I’ve attended a tweetup, and I have to say, I’m excited about it. It reminds me of one of my favorite former Lakelanders, Chuck Welch, who helped me get into the blogging world back in 2007, and was one of my first Twitter friends. We created accounts, then sat back and waited for other Lakelanders to catch on to the new social media platform. These days, Lakeland has a pretty...

Read more

An Open Letter to the AP Stylebook

Dear Associated Press Stylebook, You’re killing me. I had to look twice when you changed from Web site to website, but I went along with it. I was squarely on your side when you switched from “e-mail” to “email.” Then you declared “health care” two words. I was cool with that. But this time, you have gone too far. Your recent change to allow people to say “over” when they mean “more than” is a new rule I simply cannot follow. For years, I’ve proudly stood over interns as they crouched over their laptops, while I,  hands on hips, imagined myself wearing a cape adorned...

Read more