Archive for the 'Lakeland public relations' Tag

Was the Mistake at the Oscars a Publicity Stunt?

Photo courtesy of The Academy of Motion Picture Arts & Sciences. It was a PR nightmare of Miss Universe proportions. Faye Dunaway & Warren Beatty erroneously announced “La La Land” instead of “Moonlight” as the winner of the Best Picture at the 89th Academy Awards Sunday night. It wasn’t their fault. Organizers provided the wrong information. Price Waterhouse Coopers, the official accountant of the Oscars, released this statement today: We sincerely apologize to “Moonlight,” “La La Land,” Warren Beatty, Faye Dunaway, and Oscar viewers for the error that was made during the award...

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Businesses: Keep Politics Off Your Social Media Platforms. Or Don’t??

Whether or not you support him, you must admit this election cycle has seen no shortage of cringe-worthy moments related to Donald Trump. He has said and done countless things that fly in the face of what any campaign strategist or public relations professional would have recommended, and he has survived them all. In fact, it could be argued that many times, his actions have endeared him to his supporters even more. Now it appears the Teflon protection from negative consequences Trump has enjoyed is extended to at least one of his supporters. Grand Rapids pizzeria owner Doug Fricano took to his business’s Facebook page Oct. 22 to share...

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Trump’s hot mic isn’t a PR nightmare; it should be a nuclear bomb

The Washington Post dropped a public relations nuclear bomb on Donald Trump Friday. The Back Story An Access Hollywood producer unearthed taped comments made in 2005 between Donald Trump and Billy Bush while Trump’s mic was hot. Washington Post reporter David Fahrenthold obtained a copy of it and published a story Friday afternoon. In the video, Trump said some atrocious things about how he sexually assaults women. Watching the video gives me the urge to go all MST3K or director’s cut movie version, because there are so many shockingly offensive comments made in three minutes’ time, you must press pause to react and avoid...

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Branding Lessons from Chick Fil A & Starbucks

So many conversations about branding are happening in my public relations circles lately. There are two recent examples of branding that have interested me: Chick Fil A’s “cell phone coop” promotion, and the customer feedback that has resulted from the recent Starbucks announcement that its rewards program will change in April. Those were the discussion topics on this week’s edition of Lorrie’s Stories on Mayhem in the Am. I broadcast this segment live on Periscope each Monday at 7:40 a.m. Eastern time. Now I’m capturing those Periscope videos and sharing them on my YouTube channel. My channel is where I...

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Recognizing Press Releases As News Tools, Not Back-Patters

You know I love to use real-world examples when explaining things. We recently got pushback from a group we’re helping promote an event, and it gave us a chance to explain our approach to press releases. This incident made me think the group’s question probably is a common question that some people might be hesitant to ask. So we’re addressing it here today. The issue: the group needed a press release that notified the media of an upcoming event. The event planning involved two organizations- one with an established spokesperson; the other is legitimately a group effort where multiple people speak on behalf of the organization. The...

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Why You Shouldn’t Suggest A Serial Killer is on the Loose

Update: The Ledger reported June 6 “forensic tests have confirmed that coyotes are behind a recent spate of cat mutilations in several Lakeland neighborhoods, ending months of speculation over what or who might have been responsible.”     Lakeland Police Department has provided another example of a Public Relations 101 lesson learned the hard way.  This latest lesson in how NOT to handle a potential crisis comes from events surrounding some mutilated cats. Photo credit: FonePics In April, some residents in the southeast Lake Hollingsworth area reported finding three mutilated cats, and many other residents reported...

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Wise Words from Ben Franklin

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The Pros & Cons of a PR Professional’s Presence in an Interview

Editor’s note: When we have the opportunity, we feature guest posts from people whose opinions truly matter in this industry. Any time we can get information from a member of the media, we jump at the opportunity. This is Jennifer Audette’s second guest post on our site, and while it is geared toward other members of the media, you can glean quite a bit from it, whether you’re a PR professional or a business owner contemplating the pros and cons of hiring someone to handle your PR tasks for you. Please also take a moment to read Jennifer’s previous post about media pitching do’s and don’ts. The idea of a...

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The Thrill is Gone

So…if you check our blog frequently, you already know this: we fell down on the job of blogging every day. That means our 365 project sort of turned into the “99 project.” We blogged for 99 days in a row. That’s pretty incredible. We’ve shared what this blogging project has done for our website traffic here and here. And we still feel like we proved a point: blogging is good for traffic, and traffic is good for business. That means you should blog more. One reason we couldn’t sustain this is because we spend a lot of time blogging for clients. Just as the painter’s house always needs painting and the...

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Some are Born to be Great, Others Hire PR Professionals

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