Archive for the 'Lakeland public relations firm' Tag

I Can’t Cut the Cord, Ya’ll.

The only certainty in life is change. This has been duly noted and added to the endless list of life lessons I’m soaking up right now. After 15 spectacular months of working with the Lorrie Walker Public Relations team in various capacities, I’m folding up my reading glasses and embarking on the next adventure…sort of. Overdramatic and self-admiring goodbye speeches make me cringe, so I’d like to use this post to applaud the passion, work ethic and pure amazingness of Lorrie, Barbara, and the world’s most over-achieving interns, Nick and Danielle. They generate first-class PR for our clients and are simply awesome people....

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What We Really Do at LWPR…

  Courtesy of www.cogniview.com     1.)    True, most of our friends think we are rock stars who hob knob with clients and reporters day and night. To an extent, they are correct. 2.)    Yes. Some of our moms STILL have no clue what PR means and therefore what we do. 3.)    Indeed, we bend and mold stories to make them relevant and newsworthy but the truth we shall never bend. Never. 4.)    Oh those silly reporters. We do call them almost every day. However, we give them good stories they can pitch, which in turn make them look good in the eyes of their producers. But if pretending we attack them like a flock of...

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Public Relations Intern Comes Back for Another Round

Florida Southern College Public Relations major Danielle Snodgrass. If you know her, Danielle Snodgrass’s face comes to mind when you think of the term “go-getter.” We are happy to announce that this go-getter has joined our team as an intern for her spring semester at Florida Southern College. Danielle is no stranger to the office, as she volunteered here last semester and worked closely on our efforts to promote downtown Lakeland. For many young college students, internships offer rewarding and invaluable experience. That’s the case for Danielle, too. Danielle says she found us by doing her homework. “I did some...

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It’s Not About the Transaction- it’s About the Relationship

I changed auto insurance providers and agents recently. I’ve been with the same insurer for about 8 years. My most recent agent “inherited” me after my previous agent retired. I’ve never seen her in person. Never spoken to her on the phone. The last contact I had with her office was the certified letter she sent to tell me my homeowner’s insurance was being canceled. I decided that it might also be time to change my auto insurance coverage, since the same company had insured our home and vehicles. I had met another insurance agent at a women’s professional organization several months earlier- Christine...

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Lakeland & Tampa Public Relations Firm Offers 3 Reasons Why You Need A Web Copy Writer

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete. That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea. Focus Your Energy I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area. Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are...

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Lakeland Public Relations Firm Helps Lakeland Salon Promote Hair for Hope Event

Lorrie Walker Communications, Inc. has joined forces with Michael Rose Hair Designs to promote the Lakeland hair salon’s upcoming event: Hair for Hope- a “hairoic” cut-a-thon to benefit women battling cancer. “I love to promote causes I believe in,” said Lorrie Delk Walker, whose company provides public relations services in Tampa and Lakeland. “This is a cause I support and will even participate in.” Hair for Hope is Thursday, Nov. 5, 5:30-7:30 p.m. at 3139 S. Florida Ave. in Scottsdale Plaza across from Dunkin’ Donuts. Hair cuts will be free for those who participate, and they will get...

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