Archive for the 'Lakeland public relations agency' Tag

Pinterest: It’s Not Just For Weddings Anymore

Image courtesy of pinterest.com I’m a writer, but I like pictures. Words are cool, but sometimes, my heart desires to scroll through an eternal stream of pretty pictures on Pinterest. It’s fun. I dare any haughty intellectual types to disagree with me. At our core, we all enjoy the effortlessness of images. Said “fun” is evidenced by the wild popularity of Pinterest. While a sizable chunk of the population uses the social media platform to stash unattainable wedding ceremony ideas and brownie recipes, businesses can expand their reach and online presence by simply crashing the Pinterest party. It’s DIY public relations: level...

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Why I Don’t Wipe an Asshole’s Opinion…Off My Page

Facebook business pages are a great way to promote your business, and interact with existing and potential clients. Occasionally, someone might post an unfavorable comment about your company or product. But contrary to what you might think, do not delete the post…unless it contains defaming or vulgar language (which I clearly do not partake). When you create your Facebook business page you also create an open forum for your clients to discuss your business. You should allow and encourage interaction, even if there are negative comments thrown in. “Social media is a two-way street,” Lorrie Walker said. “You communicate with followers,...

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How to Give Legs to Your Media Coverage

The media coverage you get today can benefit you for days and weeks to come when you have social media and a blog on your side. Case in point: WFLA morning news anchor Rod Carter interviewed Bobby Kuzma over at Effortless IT in early January for a story about what to do with your old consumer electronics you want to sell if you received new ones over the holidays. It was a great story. But if you didn’t watch the news that morning between 4:30-7 a.m., you missed it. Right? Wrong. WFLA has a great social media team posting stories to its website and sharing them throughout the day on Facebook and Twitter. We spread the word on social media,...

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Why Reporters Aren’t Attached to Attachments

When it comes to pitching your story to a reporter, don’t- I repeat, don’t- send an attachment. There was a time when I thought a thorough – AKA lengthy – pitch and slew of attachments containing relevant information (press releases, headshots, fact sheets and source sheets) ensured that my story would get coverage. This was a delusional time in my life where I must have thought I was some pitching super hero who could be heard shouting, “Fear not, desperate reporters who sit and twiddle your thumbs all day waiting for a story idea; read my four paragraph pitch and multiple three-page attachments and not only will you have...

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Hashtag Abuse: Don’t Be #Silly and #Annoying #SillyandAnnoying

In 2009, the humble symbol once recognized as the pound sign was thrust into increased relevancy by Twitter. Originally implemented as a way to group popular trends and topics for search purposes, the “hashtag” symbol promptly became misused…and abused. As recently evidenced by Jimmy Fallon and Justin Timberlake’s hilarious skit (posted below), hashtag abuse has hit the mainstream. Yet, social media junkies everywhere continue to promote the madness by littering the Web with super-compelling tags, such as #bored, #cool and #life. We at Lorrie Walker Public Relations think hashtags are a powerful, modern search tool for businesses...

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Lakeland & Tampa Public Relations Firm Offers 3 Reasons Why You Need A Web Copy Writer

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete. That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea. Focus Your Energy I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area. Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are...

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