Archive for the 'Lakeland PR' Tag

Recognizing Press Releases As News Tools, Not Back-Patters

You know I love to use real-world examples when explaining things. We recently got pushback from a group we’re helping promote an event, and it gave us a chance to explain our approach to press releases. This incident made me think the group’s question probably is a common question that some people might be hesitant to ask. So we’re addressing it here today. The issue: the group needed a press release that notified the media of an upcoming event. The event planning involved two organizations- one with an established spokesperson; the other is legitimately a group effort where multiple people speak on behalf of the organization. The...

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LWPR Celebrates Seven Years

As we emerge from the fog of Cinco de Mayo margaritas this morning, it dawns us: we didn’t post about our seventh anniversary yesterday! Photo Credit: http://casinogambling.about.com/od/craps/ss/dicesets_8.htm May 5 marked seven years in business. During that time, I’ve been a one-woman show working from home. I’ve moved my business out of my home and to some great spaces in downtown Lakeland. The business has grown and I’ve hired employees. Interns have come and gone. It’s been a wild ride that has included working with clients from all over the country, as well as a few in Canada and England. We’ve...

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I Can’t Cut the Cord, Ya’ll.

The only certainty in life is change. This has been duly noted and added to the endless list of life lessons I’m soaking up right now. After 15 spectacular months of working with the Lorrie Walker Public Relations team in various capacities, I’m folding up my reading glasses and embarking on the next adventure…sort of. Overdramatic and self-admiring goodbye speeches make me cringe, so I’d like to use this post to applaud the passion, work ethic and pure amazingness of Lorrie, Barbara, and the world’s most over-achieving interns, Nick and Danielle. They generate first-class PR for our clients and are simply awesome people....

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Lakelanders: Plan to Attend the Next Local Tweetup

Credit: Graphisoft Heads up, Lakelanders. There’s a local tweetup headed your way. Mark your calendars now for Thursday, April 17 at 6 p.m. We’re meeting at Tony’s Studio B Wine Bar in Downtown Lakeland. It’s been a while since I’ve attended a tweetup, and I have to say, I’m excited about it. It reminds me of one of my favorite former Lakelanders, Chuck Welch, who helped me get into the blogging world back in 2007, and was one of my first Twitter friends. We created accounts, then sat back and waited for other Lakelanders to catch on to the new social media platform. These days, Lakeland has a pretty...

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Why You Should Learn to Speak Well in Public

Many of us have decided that we just aren’t gifted in the area of public speaking. We’ve told ourselves that it’s OK, we’ll just leave speeches and presentations to those who relish the opportunity to flex their powerful public speaking prowess – the lucky ones. I’m here to tell you this is not an acceptable mindset. Public speaking is a necessary skill in not only public relations, but many professions. And you don’t have to be born with this ability; it’s one you can cultivate. Even if you’re someone whose neck and face flush red as you stutter and stumble over each spoken word. My stance isn’t just one that I was...

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Why You Should Pay Your Local News Affiliate a Visit

  Lorrie Walker and I recently took a trip to a local news affiliate’s station. We regularly pitch stories to them, and it was a great experience; so great that I urge you – whether you are a public relations professional or a PR DIYer – to take advantage of if ever given the chance. Now, we didn’t just decide to announce ourselves at the studio so we could make the rounds networking and pitching stories – that kind of thing just doesn’t fly in the world of journalism. If it did, their halls would be inundated with people like their inboxes are with emails that have subjects lines that read, “a story idea you’ll love.”...

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Want Interaction on Social Media? Ask for it.

We attended a Lakeland Chamber of Commerce Business After Hours event recently at the new facility of Two Men and a Truck. We were happy to see this sign at the check-in table. Most businesses nowadays understand the importance of being involved in social media. Involvement is a two-way street. You can post things all day long, but until you get interaction from your constituents, you’re having a one-sided conversation. This simple sign made a request and attendees were happy to oblige. There were lots of tweets and photos posted on Twitter and Facebook during and after the event. Try something similar to this the next time...

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Quit Stalking that Bitch from High School & Use Facebook’s PR Power

Image courtesy of Hudson Horizons. This month, Facebook celebrates 10 years of stalking…err, I mean service. Founded in 2004 by Mark Zuckerberg, along with college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, Facebook initially limited the website’s membership to Harvard students but later expanded to other colleges in the Boston area. On Sept. 26, 2006, Facebook opened to the public. Today, Facebook has 1.1 BILLION (yes, the caps were necessary) users. For a public relations professional, the possibilities are endless in terms of campaign ideas and activity. “Social media is broader than most...

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‘Merica & Sex Play Prominent Roles in Super Bowl Ads

If you kept one eye on Twitter while watching the Super Bowl commercials last night, you know viewers overall were underwhelmed by the commercials. Still, in the sea of mediocrity, stupidity and WTF-inducing head scratching, there were some winners. Some of us who watched last night’s #AdBowl share our choices for winners and losers: Danielle’s favorite: Budweiser- A Hero’s Welcome I might be a little biased, but I think everyone has a friend or family member who has served in the military, so this commercial is very relatable. I’m sure I wasn’t the only one crying when I saw the message, “Every soldier deserves...

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Marketing, Advertising and Public Relations: What’s the Difference?

No, we are not a marketing company. Yes, we do public relations (does our name give it away?) But no, we don’t provide advertising services. Confused? You’re not the only one. The line dividing marketing, public relations and advertising has been muddled since the dawn of modern business. Let’s observe the difference between these trades. Yeah, it’s Friday and nobody wants to learn. We get it. We’ll make this brief and breezy. Marketing. It’s defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for...

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