Archive for the 'Lakeland PR firm' Tag

Why Should you Avoid Political Posts on Facebook?

As business owners, we could likely agree that the success of our business social media accounts can be measured in the number of new customers and clients we acquire, not the number we alienate. That’s why you might want to consider certain subjects off limits when it comes to your posts. I would like to argue that one of those subjects is politics. Nearly 40 percent of adults claim they choose not to associate with people whose opinions they disagree with online, according to an Intel mobile etiquette survey. Translate that into business terms, and you could lose nearly half of your customers and networking connections because they...

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The Seven Deadly Sins of Pitching to the Media

  The majority of the pitches you make to the media will take place over the phone- that’s fact. What’s also fact is phone pitching is dangerous territory that leaves little room for error. It’s just as easy for a reporter to hang up on an ill-prepared pitcher as it is for you to hang up on a telemarketer. Believe me on this. The following are what I consider to be the seven deadly sins of pitching article ideas to reporters on the phone. Now that we have cleared the air, let us begin with the sins: 1.) Stuttering- I’m not referring to someone who has a stuttering disorder. That would be quite insensitive of me. I’m actually...

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Stay Inspired: Do Some Squats

Barbara invigorating her brain through squats. I’d like to think substandard math skills and A.D.D. are characteristics of a good public relations professional. That’s because this industry constantly necessitates creativity. Designing kick-butt PR strategies and writing fresh, unique content requires serious brainpower and originality. We don’t just think outside the box, we live outside the box. We don’t even know where the box is, actually. Wearing a permanent “thinking cap” can be taxing. A brain that’s tapped out of creativity lacks inspiration, a necessary factor in the public relations field. If you’re a writer, PR...

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On Making Your Event the Main Event

It’s always good to build hype about an event, and what better way to do it than by gleaning some authentic media coverage? The key is identifying the perfect time to pitch the event. One that’s early enough to avoid, “I wish I’d had known about it sooner,” and late enough the reporter won’t have time to forget about it. Although this is difficult, it’s doable. Here’s how I hit the “sweet spot” when it comes to getting an event covered. First, I post the event to TV, radio and website event calendars. Why? Because this is something that can’t really be too far in advance. Not only do event calendars help alert the...

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Our Intern Ranks are Growing

We are excited to welcome a second student from Florida Southern College to our internship program. Karen Snir is a junior majoring in public relations and minoring in Spanish. Karen says she views this internship is a great step forward. We agree. There’s nothing like learning by doing, and that’s what we offer college interns- a chance to apply what they learn in the classroom. So far, Karen has helped out with promoting some events for one of our Lakeland non-profit clients, and she has increased her knowledge of press release writing. She’s a no-nonsense hard worker who comes in each day and gives us her best effort. Originally...

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