Archive for the 'Lakeland PR agency' Tag

That’s Not My Name.

“That’s not my name” is a catchy tune by the Ting Tings. Addressing a reporter by the wrong name – even if it’ s just a simple misspelling – almost guarantees a reporter won’t respond to your emails. Read this blog for more reasons why reporters don’t reply to emails/pitches. To put it this way, you never send a grammar Nazi a cover letter with misspellings, try to fast talk a fast talker or send a reporter – whose job is to avoid fact errors – a pitch with a fact error that hits as close to home as a botching his or her name. The fact that misspelling a reporter’s name or getting it blatantly wrong  is so...

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Good Grammar Is Sexy

Is good grammar still important in today’s very conversational style of writing?  I would say yes.  In fact, I would say good grammar is sexy.  Let me explain. Suppose you are texting a PSO – that’s prospective significant other – and the exchange goes something like this: Me: Hey, how are you? PSO:  Im doin good.  How bout you and me go hang out. Me: Where would you like to meet? PSO:  I no a good restaurant by the pier and there steaks is the best.  Your gonna love the view to.  I got work til 5:00 how bout we go there at 6:00. Me: So sorry, I won’t be able to go today. I hate to be judgmental, but this PSO...

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This DIY Public Relations Tactic is Free & Easy

As I mentioned in December, I recently spoke at a Lakeland Business Leaders Power Breakfast about things business owners should know about public relations. I shared some tips on easy ways in which you can get mentioned in your local newspaper. I’m a believer in practicing what I preach, so I sent information on this speaking engagement to The Ledger and the Tampa Bay Business Journal. The Ledger ran the information on Jan. 5 in its People & Changes section. If you’re interested in getting your name and your business’s name in the media, this is an easy way to do it. Here’s how: see how brief the information is in the entry...

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Want to Play in the Social Media Sandbox? Hashtag Wisely

We’re switching gears from yesterday’s post, which spotlighted the sad state of hashtagging in social media land. Today, we’re informing individuals and businesses of how nifty a tool hashtags can be- when used correctly. First, rethink everything you know about hashtags. Dismiss the notion that hashtags were introduced as a cool way to advertise your #blondehair and give this pound sign a little more respect. After all, it’s revolutionized the way we converse on social media platforms including Twitter, Instagram, Facebook and Google+. To sum it up in a single blog post, hashtags were implemented for three chief purposes: To join a...

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The 10 Worst PR Disasters of 2013- Part 1

We started  2014 by sharing 10 of our favorite public relations campaigns from 2013 here and here. Now that we’ve addressed the good, it’s time to call out the bad and the ugly. Here is part one of our two-part series on the worst PR disasters of 2013. 1. Amy’s Baking Company When news of this fiasco broke, we asked ourselves, “Is this for real?” From customer service and social media to restaurant reviews and a May 10, 2013 appearance on the TV show Kitchen Nightmares, the Amy’s Baking Company disaster surely will go down in public relations history as one of the all-time biggest spectacles. This nightmare was rooted in...

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