Archive for the 'Lakeland PR agency' Tag

Branding Lessons from Chick Fil A & Starbucks

So many conversations about branding are happening in my public relations circles lately. There are two recent examples of branding that have interested me: Chick Fil A’s “cell phone coop” promotion, and the customer feedback that has resulted from the recent Starbucks announcement that its rewards program will change in April. Those were the discussion topics on this week’s edition of Lorrie’s Stories on Mayhem in the Am. I broadcast this segment live on Periscope each Monday at 7:40 a.m. Eastern time. Now I’m capturing those Periscope videos and sharing them on my YouTube channel. My channel is where I...

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Why We’re Bitter With Twitter

  Here’s a bittersweet announcement for you this fine hump day morning: Twitter started rolling out their new and improved profile layout yesterday. New and improved? That’s arguable. Pretty sweet, right? No. Because the new layout is only available to a select small group i.e., hot actor guys like @channingtatum and @zacefron and Twitter newbs. Obviously we are neither and will have to wait as Twitter slowly includes us peons in the coming weeks. We aren’t bitter.     Here are the features that are supposed to make the new Twitter sweeter for tweeters: 1.)    Best Tweets: Tweets that have received more engagement...

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Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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Advice for Promoting Complicated Topics

It doesn’t matter how complicated your industry is, there is a story there, and it probably deserves to be told. The key is making it easily understandable. This is one reason why it’s good to consult a public relations agency for help promoting your business. We tend to have great luck getting stories told for businesses in quite un-sexy industries. Think information technology, orthodontics, software. Our key to success is breaking down the information enough that it is understood by everyone. That’s why we love Tim Radford’s...

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How the Power of Poetry Applies to the Future of SEO

Happy World Poetry Day!  To celebrate, I’d like to share how leaders in the SEO field are applying the dynamics of poetry to search engine AI. Bill Slawski, a guru in the SEO community and founder of SEO by the Sea, lends insight into how this future is beginning to play out: “Creating and understanding poetry requires an ability to grasp concepts and relationships between words that might elude computers, but are often easier for humans to handle and understand. A first step toward that level of understanding is understanding the context of a query, an answer to a question that takes into consideration not only all of the words...

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Not Your Momma’s Chicken Tenders

Last month, the LWPR crew was given a behind-the-scenes tour of People Dedicated to Quality – PDQ – a new Lakeland restaurant. In February, PDQ made a bold PR move by inviting Lakeland businesses, via their Facebook page, to learn more about their brand while enjoying a free lunch and behind-the-scenes tour of the restaurant. Naturally, we jumped at the opportunity (I mean, who doesn’t love free food). “Offering these tours was a brilliant public relations move because we talked up our visit to friends and family members,” said Lorrie Walker. “We took pictures at PDQ and shared them on social media. And now we’re writing a...

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Volvo Tweet About Malaysia Airlines MH370 Sparks Criticism

Photo credit: break.com I’m on the lookout to see if a full-blown witch hunt will ensue for the outside agency handling Volvo’s social media. Malaysia Airlines MH370 is gone without a trace, and someone at this outside agency tweeted this recently on Volvo’s behalf: “The rescue operation for the missing Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives that were on board of the plane. Bless them, and may a miracle occur.” Here’s a link to the full article about this tweet. A fellow public relations professional – Frank Strong –...

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Beef Up Your Writing Skills by Avoiding This Common Mistake

The list of words that gets misused and abused is a long one. Lately we’ve been seeing the word “apart” misused a lot on Facebook. Today we’re sharing information on how to use it correctly, and when to use “a part” instead. Why is a public relations agency giving you grammar advice? Communication is key in public relations. You want to be perceived professionally. When it comes to content on your website or in printed materials designed to promote your company, opinions are formed about your business based on that content. If it’s rife with spelling and grammar errors, we can promise you this:...

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The Right Way to Celebrate Presidents Day- With a Laugh

  Presidents Day is celebrated on the third Monday of February in honor of our first president, George Washington. And while we want to take a moment to remember some of our finer presidents and the honor they bestowed on this country, we thought it might also be fun to share some of our favorite “presidential/politician PR blunders.” While the following is mine, I know there are MANY so, by all means, share your favorite and we’ll get this Monday started off right – with a good chuckle or two. My Favorite: Grover Cleveland’s Sex Scandal Grover Cleveland’s sex scandal involving an illegitimate child is probably the only sex...

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Reporters Deserve R-E-S-P-E-C-T

Let’s not forget our place when it comes to pitching to reporters. Even if we as public relations professionals are spoon-feeding them the most fantastic and exclusive story ever, the fact remains: we need them to get our stories in the news as much as they may want to cover that particular story. It’s what clients pay us to do. When you’re acting as your own PR professional, be polite, send them well-written content and don’t pitch a fit when they cancel covering your business’s ribbon cutting last minute because of a school shooting. There is no law that says they have to take your calls or read your emails, so it would...

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