Archive for the 'Lakeland FL public relations' Tag

Tell Your Story Before Someone Else Does

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Let People Know You’re Doing it Right

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Measuring PR Success: For Dummies

You’ve spent a significant amount of money on a public relations campaign that includes the whole shebang, from press releases to social media posts. Here are some ways to determine if your campaign was successful. Media Placements – This is probably one of the most well-known ways to measure public relations success. The goal of public relations is to spread a company’s message to the target demographic, utilizing the media. Media placements, for those who don’t know, could be an article in a publication or story on a news station or radio interview (the list goes on). Determining the number of media placements and the quality of...

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The Brands, They Are A Changin’

As one iconic brand message retires, another brand recently received what is hoped to be a tide-turning facelift. Lick off that milk mustache. The popular and iconic 1995 “Got Milk?” campaign has retired…but has given life to a new campaign known as “Milk Life.” The Milk Processor Education Program has introduced a new campaign that highlights milk’s nutritional benefits, according to a USA Today article. “The milk industry has struggled over the last few years,” said Julia Kadison, interim chief executive officer of MilkPEP. “Consumers seem to be forgetting about milk. They needed to be reminded of the nutritional value of...

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Why I Don’t Wipe an Asshole’s Opinion…Off My Page

Facebook business pages are a great way to promote your business, and interact with existing and potential clients. Occasionally, someone might post an unfavorable comment about your company or product. But contrary to what you might think, do not delete the post…unless it contains defaming or vulgar language (which I clearly do not partake). When you create your Facebook business page you also create an open forum for your clients to discuss your business. You should allow and encourage interaction, even if there are negative comments thrown in. “Social media is a two-way street,” Lorrie Walker said. “You communicate with followers,...

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On the Subject of Subject Lines…

Never underestimate the power of a well-written subject line. Aside from having an email address the reporter recognizes (and a good reputation), the subject line is the first impression you make on a reporter and plays a huge part in whether your email gets opened. Even if the reporter is familiar with your email address and knows from past experience your emails are worth reading, when on deadline, a poorly written subject line could get your email passed or trashed. Here are a few tips for writing effective subject lines when pitching to reporters. 1.) Character Count: It Counts A popular character count range favored by marketers is...

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What We Really Do at LWPR…

  Courtesy of www.cogniview.com     1.)    True, most of our friends think we are rock stars who hob knob with clients and reporters day and night. To an extent, they are correct. 2.)    Yes. Some of our moms STILL have no clue what PR means and therefore what we do. 3.)    Indeed, we bend and mold stories to make them relevant and newsworthy but the truth we shall never bend. Never. 4.)    Oh those silly reporters. We do call them almost every day. However, we give them good stories they can pitch, which in turn make them look good in the eyes of their producers. But if pretending we attack them like a flock of...

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Facebook: More Hollaz for Less Dollaz

Continuing from yesterday’s post that highlighted how to get maximum public relations benefits from Facebook, today is all about coverage and CASH MONEY (Holla!) Coverage is Limitless Facebook can fill many gaps caused by the receding of traditional media (television, newspapers, etc.) It does this by giving businesses access to thousands of people around the world. As a result, companies can expand their reach and coverage exponentially. This is achieved through likes and shares. As you can see from the picture, this particular post received four likes and one share, but notice how 151 people saw this post? Every time a person likes or...

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PR Princess Takes Her “Write”ful Place

Public Relations and SEO writer Jordan Guengerich. You may know her as Jordan, but we know her as the PR princess! Jordan Guengrich (formerly Tickell) graduated with a bachelor’s degree in advertising and public relations from Florida Southern College in 2013. After several months of working as our intern, and later as a freelancer, Jordan joined our staff on a permanent basis as a public relations and SEO writer. “I’ve always enjoyed writing,” said Jordan. “I decided to pursue it as a career toward the end of my senior year.” Senior year can be a nervous time for many college students, especially with the idea of finding a job....

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Boy Meets Girls: LWPR Welcomes Intern Nick

I started as an intern at Lorrie Walker Public Relations last semester. The PR pros at LWPR taught me so much, and I am thankful to continue my experience this semester. Let me tell you, LWPR is on the move. One new addition I’m looking forward to working with is our new intern, Nick Tsikuris. He brings fresh ideas, enthusiasm, and a friendly personality. Not only will Nick’s skills and passion benefit the office, but it will also be nice to have a male perspective in an estrogen zone full of strong female voices. Nick is a senior at Florida Southern College studying public relations and advertising.  He is one of theFlorida Southern...

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