Archive for the 'Lakeland content marketer' Tag

Wish Less. Do More.

Two months into our 365 project, Google Analytics continued to show that routine blogging and pushing those blog posts out through our social media outlets drove traffic to our website. We saw an increase of nearly 730 percent in website traffic from February 2013 to February 2014. More than 1,900 people visited our website last month, and 1,379 of them were unique visitors. February 2013 saw just 233 visitors to our site. In comparing the first two months of 2014 to the same time frame in 2013, our traffic is up more than 900 percent. If you would like to see our January 2014 numbers, check out this blog post. Writing a blog post every day...

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You Never Know Where You’ll Find a Typo

  This is what it’s like living in my world: no matter where you go, no matter what you do, you never get to take the day off. You’re¬†going to encounter a spelling or grammar area in your daily travels if you are a content writer by trade. This is a blessing and a curse.   The other night, I came home after a frustrating workday and decided to do some word find puzzles just to unwind. I know that sounds nerdy. Shut up about it. Try as I may, I couldn’t find one word:   chief. As it turns out, it’s because there is a typo in the puzzle. I’ve gone through this puzzle five times, letter by letter,...

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Spelling & Grammar Errors Can Make You Look Dumb

When you’ve been a writer for more than 20 years and you clog your social media channels with pictures of spelling and grammar mistakes you’ve collected in your travels, friends and followers take notice. Mine start sending me their own pictures of their prized discoveries. Today’s post is inspired by one such gift. The business shown in this photo is a Lakeland business. I love and support small businesses and wish them no ill will when they’re running a good operation. But that doesn’t mean they are immune to being called out when they have such an egregious spelling error on their sign, which faces one of the...

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