Archive for the 'Google Authorship' Tag

It’s Curtains for Google Authorship

News broke in Nerddom last week that Google had declared an end to Authorship, citing poor adoption by webmasters and low value to searchers. “Stone Temple Consulting discovered in a recent study that 70 percent of authors made no effort in connecting their content with Authorship,” according to a Forbes article. My first thought was wondering what this means for search engine optimization experts who work diligently to ensure their clients’ websites rank high in organic search. Every SEO expert I’ve been affiliated with has pushed Authorship as an important element of an overall SEO presence since its debut. What now? The end of...

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