Archive for the 'FL' Tag

Introducing the 365 Project

I’m a huge fan of setting goals so big they make your stomach hurt. Go big or go home, right? That’s the kind of goal we’ve set for this blog in 2014. We’re going to log 365 posts this year. Why? To prove at least three points. Point No. 1- We are good at what we do, and we’re going to show it on this blog by sharing knowledge, information and tips. You’re going to learn some public relations best practices. You’ll gain some insight into this field’s intricacies. We hope you’ll pick up some useful advice you can apply in your own businesses if you’re doing PR on your own.  When...

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LBL Power Breakfast Tackles 5 Things Businesses Should Know About PR

Image courtesy of Cision. Plenty of business owners could handle their own public relations campaigns if they simply knew what to do. I’ll share five important pieces of information  business owners should know about PR when I speak at the Lakeland Business Leaders Power Breakfast on Wednesday, Dec. 11. The Power Breakfast begins at 8 a.m. and will be held at Fred’s Southern Kitchen, 2120 Harden Blvd. in Lakeland. As you enter the restaurant, we’ll be in the small meeting room immediately to the right. A comprehensive public relations program can shape the public’s perception of your company and its products and services. At...

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Pictures of the New Office

I wrote recently about movin’ on up. Because the office is new, and the building is newly renovated, I thought it would be nice to share some photos. So here you go: A street view of Tennessee Carriage Lofts. Three studio apartments are located on the second floor. The foyer, which provides access to all three sections of office space. The lobby/waiting area inside 231 N. Tennessee Ave. We need to get some artwork on these walls! Hallway. My office. I’m working on getting things hung on the...

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Lakeland Public Relations Firm To Assist With ACS Cattle Barons’ Ball

Lorrie Walker Communications, Inc. is excited to be a part of the American Cancer Society’s Cattle Barons’ Ball Planning Committee. The 2011 event, held Feb. 19 at Bunch Ranch in Highland City, is celebrating its 10th anniversary. Lorrie Walker, president, will chair the Public Relations subcommittee and will be in charge of publicity for the event. “I’m looking forward to the opportunity,” Walker said. “This is a great event that raises funds for cancer research and other ACS activities, and I’m happy to help make sure we get the word out and draw a good crowd.”...

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Lakeland & Tampa Public Relations Firm Offers 3 Reasons Why You Need A Web Copy Writer

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete. That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea. Focus Your Energy I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area. Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are...

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Want To Be An Expert In Your Field? Take “HEED,” Says Public Relations Firm In Tampa and Lakeland

By: Anita Whitaker When it comes to public relations, a good way for small businesses to garner publicity is to become known as experts in their fields. That might be a difficult notion for some to buy into. After all, most of us were raised not be braggarts and to keep our self-confidence in check. “Those in search of publicity have to get over those hang-ups,” said Lorrie Delk Walker, president of Lorrie Walker Communications, Inc., a public relations firm in Tampa and Lakeland. For professionals to establish themselves as experts in their fields, they have to do a bit of self-promotion, and there are ways to look good without coming...

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PR Professionals Know It’s Important To Prepare For A Crisis

BY: LANITA THOMAS While organizations are typically prepared for an anticipated crisis, public relations professionals understand that organizations also need to prepare for the unexpected crisis. “It is not a question of if a crisis will occur, but when,” said Julie Fix, a University of Houston assistant professor at the Jack J. Valenti School of Communication. As the former president of the Texas Public Relations Association, Fix is a 25-year veteran of the PR industry and specializes in crisis communications and PR campaigns. According to Fix, a crisis can be defined as any interruption of normal business activities that affects the...

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Lakeland Public Relations Agency Seeks Summer Intern

Lorrie Walker Communications, Inc. has a paid internship available for a college student majoring in journalism or public relations. Intern Responsibilities: Research and write basic news releases and articles for search engine optimization purposes. Work on media campaigns as opportunities become available. Intern Qualifications: Candidate should have strong interviewing and writing skills and must know how to use the Associated Press Stylebook. Candidate must be able to work on deadline and must have the discipline to work alone and as part of a team. Other Information: Part-time; flexible hours. This is primarily a telecommuting...

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Lakeland Public Relations Firm Goes Green

Lorrie Walker Communications, Inc. recently learned just how easy it is to be green in this day and age. The Lakeland public relations firm underwent some improvements earlier this month in an effort to be more Earth-friendly and environmentally sensitive in honor of Earth Day, which is today. The first step was replacing old, worn-out carpeting with new carpeting made from recycled plastic water bottles. “I had heard about carpeting made from recycled content and I knew I wanted that for my home and office,” said Lorrie Delk Walker, president of the PR agency. “I wound up with carpeting that not only is made from recycled...

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