Archive for the 'content marketing' Tag

Good Writing: Google Bots Eat that Stuff Up

I love search engine optimization, ya’ll, but I fear this practice is blinding the world to the true value of words. Words are a critical component of the English language, and the way you string said words together conveys a thought. Follow me? Naturally, SEO should take a back seat to the quality of your website’s content. Words aren’t little rocket boosters to elevate your website to the first page of Google. They inform your public, establish your authority and have the power to persuade a teetering potential customer/client. Keywords undoubtedly play an important role in the Web copy universe, but saying you’re “a computer...

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An Open Letter to the AP Stylebook

Dear Associated Press Stylebook, You’re killing me. I had to look twice when you changed from Web site to website, but I went along with it. I was squarely on your side when you switched from “e-mail” to “email.” Then you declared “health care” two words. I was cool with that. But this time, you have gone too far. Your recent change to allow people to say “over” when they mean “more than” is a new rule I simply cannot follow. For years, I’ve proudly stood over interns as they crouched over their laptops, while I,  hands on hips, imagined myself wearing a cape adorned...

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Words You’re Probably Using Incorrectly

Ever have one of those moments where someone points out a word you’ve misused and you cringe, because you realize you’ve gotten it wrong your whole life? You might have one of those days after reading this post. But worry not. You never have to make this mistake again. Read on. 1. Pique vs. peak A peak is the pointy top of something, like the jagged peak of a mountaintop. To pique someone’s interest means to arouse, stimulate or excite. Examples of how to use these words correctly: We shared a few event details to pique their interest. The freshly picked fruit was at  peak ripeness. 2. Home vs. hone If you’re homing in on...

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How the Power of Poetry Applies to the Future of SEO

Happy World Poetry Day!  To celebrate, I’d like to share how leaders in the SEO field are applying the dynamics of poetry to search engine AI. Bill Slawski, a guru in the SEO community and founder of SEO by the Sea, lends insight into how this future is beginning to play out: “Creating and understanding poetry requires an ability to grasp concepts and relationships between words that might elude computers, but are often easier for humans to handle and understand. A first step toward that level of understanding is understanding the context of a query, an answer to a question that takes into consideration not only all of the words...

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Wish Less. Do More.

Two months into our 365 project, Google Analytics continued to show that routine blogging and pushing those blog posts out through our social media outlets drove traffic to our website. We saw an increase of nearly 730 percent in website traffic from February 2013 to February 2014. More than 1,900 people visited our website last month, and 1,379 of them were unique visitors. February 2013 saw just 233 visitors to our site. In comparing the first two months of 2014 to the same time frame in 2013, our traffic is up more than 900 percent. If you would like to see our January 2014 numbers, check out this blog post. Writing a blog post every day...

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5 Characteristics of a Good Public Relations Professional

I listened to a public relations webinar the other morning, and Sammy Steinlight of Steinlight Media mentioned some characteristics he felt those who work in public relations must possess if they want to go far in the field. We have the privilege of training interns each semester, so I thought I’d share Sammy’s characteristics with those of you who are seriously considering public relations as a career. These are also good characteristics to keep in mind if you’re looking for a professional to implement a PR campaign for you or your business.  Be a solid writer. You must learn to write well, write quickly, and with accuracy. Start a...

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Wish in One Hand; Crap in the Other. Which One Fills Up Faster?

I get tired of recommending something that makes  good sense and people just won’t do it. I’m also guilty of not following the same advice I give clients. So this year I decided to quit all that nonsense. We created the 365 Project, where we’ve committed to writing a blog post every day in 2014. Our results after just one month of regular blogging speak volumes. Take a look at this:   This is a screen shot of our Google Analytics that compares our website traffic from January 2013 to January 2014. Our site received 250 visits in January 2013. We wrote no blog posts that month. The site received 2,899 visits in January 2014...

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Guest Blogging is Dead to Me…Almost

Less than three weeks into our 365 Project, someone contacted me and asked to write a guest blog post for our site. I was equal parts flattered and cautious. It’s going to take a hell of a lot of work to write 365 posts this year, so I will be honest and say my initial reaction was, “This is great! Someone wants to write posts for us? For free?!” But my inner cynic is like an obnoxious child who demands to be the center of attention. It quickly took over and prompted questions: Who is this person? Is he a good writer? What has he written previously for other blogs? What’s his website? Where are some writing samples? How can I be sure...

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