Archive for the 'Barbara Cagle' Tag

How to Create and Share a Facebook Event from Your Business Page

If your business has a Facebook presence and regularly hosts events – physical or virtual – you should be utilizing Facebook events. How to Create an Event from Your Facebook Business Page Follow these simple steps to create your Facebook fan page event: Step 1: Go to your Facebook business page.             Step 2: Click “Offer, Event+” in the menu above above your status update box.             Step 3: Click “Event.”               Step 4: Enter the details of your event, and don’t skimp. People need enough information to...

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Why Should you Avoid Political Posts on Facebook?

As business owners, we could likely agree that the success of our business social media accounts can be measured in the number of new customers and clients we acquire, not the number we alienate. That’s why you might want to consider certain subjects off limits when it comes to your posts. I would like to argue that one of those subjects is politics. Nearly 40 percent of adults claim they choose not to associate with people whose opinions they disagree with online, according to an Intel mobile etiquette survey. Translate that into business terms, and you could lose nearly half of your customers and networking connections because they...

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Why We’re Bitter With Twitter

  Here’s a bittersweet announcement for you this fine hump day morning: Twitter started rolling out their new and improved profile layout yesterday. New and improved? That’s arguable. Pretty sweet, right? No. Because the new layout is only available to a select small group i.e., hot actor guys like @channingtatum and @zacefron and Twitter newbs. Obviously we are neither and will have to wait as Twitter slowly includes us peons in the coming weeks. We aren’t bitter.     Here are the features that are supposed to make the new Twitter sweeter for tweeters: 1.)    Best Tweets: Tweets that have received more engagement...

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Two Prepositional Phrases that Gots to Go

  Prepositional phrases are often unnecessary and make your writing wordy. Prepositional phrases that most commonly weasel their way into writings (AKA the two I find myself having to edit from my writings most often) include: In order to Of the Let me explain how to nix these grammar parasites from your writing. But first, if prepositional phrases are bad, why do they find their way into so much content?   My belief is that it happens because we are wordier when we talk, and sometimes that wordiness carries into the content we produce. This is but one reason why editing and rewriting are so important. Here’s how to extinguish...

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Why You Should Learn to Speak Well in Public: Part 2

    In  part two our two-part series on why cultivating or grooming your public speaking abilities is so important, I am providing my biased opinion on how to become a better speaker. For those of you who don’t have time to read part one, know this: public speaking – when you are good at it – opens doors that allow you to represent yourself and organizations or businesses professionally. If you can’t speak well in public, all is not lost. You just need to cultivate that skill. Here are a few tips that will help you become a better speaker:   Just Do It! Now, before you go signing up for speaking engagements at...

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Why You Should Learn to Speak Well in Public

Many of us have decided that we just aren’t gifted in the area of public speaking. We’ve told ourselves that it’s OK, we’ll just leave speeches and presentations to those who relish the opportunity to flex their powerful public speaking prowess – the lucky ones. I’m here to tell you this is not an acceptable mindset. Public speaking is a necessary skill in not only public relations, but many professions. And you don’t have to be born with this ability; it’s one you can cultivate. Even if you’re someone whose neck and face flush red as you stutter and stumble over each spoken word. My stance isn’t just one that I was...

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Read This and You Will Become a Better Writer – I Promise.

  If you do only one thing to improve your writing skills, let it be reading On Writing Well by William Zinsser. This book opened my eyes to a “whole new world.” Like me, you may find you’ve been writing with too many words, using words that aren’t even real words and breaking a gazillion other rules. Here are a few of my favorite quotes from this wonderful book: “The more I work at the craft of writing, the more I realize that there’s nothing more interesting than the truth.” “Good writing is lean and confident.” “Every little qualifier whittles away some fraction of the reader’s trust.” “Thinking clearly is...

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The Seven Deadly Sins of Pitching to the Media

  The majority of the pitches you make to the media will take place over the phone- that’s fact. What’s also fact is phone pitching is dangerous territory that leaves little room for error. It’s just as easy for a reporter to hang up on an ill-prepared pitcher as it is for you to hang up on a telemarketer. Believe me on this. The following are what I consider to be the seven deadly sins of pitching article ideas to reporters on the phone. Now that we have cleared the air, let us begin with the sins: 1.) Stuttering- I’m not referring to someone who has a stuttering disorder. That would be quite insensitive of me. I’m actually...

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On the Subject of Subject Lines…

Never underestimate the power of a well-written subject line. Aside from having an email address the reporter recognizes (and a good reputation), the subject line is the first impression you make on a reporter and plays a huge part in whether your email gets opened. Even if the reporter is familiar with your email address and knows from past experience your emails are worth reading, when on deadline, a poorly written subject line could get your email passed or trashed. Here are a few tips for writing effective subject lines when pitching to reporters. 1.) Character Count: It Counts A popular character count range favored by marketers is...

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On Making Your Event the Main Event

It’s always good to build hype about an event, and what better way to do it than by gleaning some authentic media coverage? The key is identifying the perfect time to pitch the event. One that’s early enough to avoid, “I wish I’d had known about it sooner,” and late enough the reporter won’t have time to forget about it. Although this is difficult, it’s doable. Here’s how I hit the “sweet spot” when it comes to getting an event covered. First, I post the event to TV, radio and website event calendars. Why? Because this is something that can’t really be too far in advance. Not only do event calendars help alert the...

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