Archive for the 'article writer' Tag

Wise Words from Ben Franklin

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Wish in One Hand; Crap in the Other. Which One Fills Up Faster?

I get tired of recommending something that makes  good sense and people just won’t do it. I’m also guilty of not following the same advice I give clients. So this year I decided to quit all that nonsense. We created the 365 Project, where we’ve committed to writing a blog post every day in 2014. Our results after just one month of regular blogging speak volumes. Take a look at this:   This is a screen shot of our Google Analytics that compares our website traffic from January 2013 to January 2014. Our site received 250 visits in January 2013. We wrote no blog posts that month. The site received 2,899 visits in January 2014...

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Guest Blogging is Dead to Me…Almost

Less than three weeks into our 365 Project, someone contacted me and asked to write a guest blog post for our site. I was equal parts flattered and cautious. It’s going to take a hell of a lot of work to write 365 posts this year, so I will be honest and say my initial reaction was, “This is great! Someone wants to write posts for us? For free?!” But my inner cynic is like an obnoxious child who demands to be the center of attention. It quickly took over and prompted questions: Who is this person? Is he a good writer? What has he written previously for other blogs? What’s his website? Where are some writing samples? How can I be sure...

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Why Reporters Aren’t Attached to Attachments

When it comes to pitching your story to a reporter, don’t- I repeat, don’t- send an attachment. There was a time when I thought a thorough – AKA lengthy – pitch and slew of attachments containing relevant information (press releases, headshots, fact sheets and source sheets) ensured that my story would get coverage. This was a delusional time in my life where I must have thought I was some pitching super hero who could be heard shouting, “Fear not, desperate reporters who sit and twiddle your thumbs all day waiting for a story idea; read my four paragraph pitch and multiple three-page attachments and not only will you have...

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SEO Success With Articles & Press Releases

This is the kind of e-mail I love to get: “Did you hear that I got a patient off of these articles? They were referred to another orthodontist, who recommended something she didn’t know anything about. She looked it up online, saw one of these articles and decided I was the local expert and switched her son to me before we had even met. Good job!” Let me provide a bit of background here. Lorrie Walker Communications, Inc. provides article, press release and Web copy writing services for a couple of notable Internet marketing firms in the U.S., and St. Paul, MN Orthodontist Dr. Jennifer Eisenhuth is a client of one of...

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Lakeland, Florida Article Writer Weighs In On Elance Bid Request

I joined elance.com about a year ago because one of the clients I write for prefers to manage their magazine assignments through this site. Now that I’ve been on the site for a while, I’m beginning to get requests for proposals on writing assignments from other companies. I received one this morning that I thought I would share. Here it is, verbatim: Job Description: This is a project for 20 articles at $4.50 per article or less. Your bid MUST be OVER the $50 minimum bid allowed at Elance. I mention this because Elance keeps canceling this project “because it is under the minimum”……..however this is not...

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