Social Media

Businesses: Keep Politics Off Your Social Media Platforms. Or Don’t??

Whether or not you support him, you must admit this election cycle has seen no shortage of cringe-worthy moments related to Donald Trump. He has said and done countless things that fly in the face of what any campaign strategist or public relations professional would have recommended, and he has survived them all. In fact, it could be argued that many times, his actions have endeared him to his supporters even more. Now it appears the Teflon protection from negative consequences Trump has enjoyed is extended to at least one of his supporters. Grand Rapids pizzeria owner Doug Fricano took to his business’s Facebook page Oct. 22 to share...

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How Social Media Helps You Listen to Your Customers

Recently I showed you how not to respond to negative reviews on social media. Today, let’s look at how negative comments on social media can help you ensure you’re consistently giving your customers what they want. Chick-fil-A thought it was doing a good thing when it changed its barbecue sauce to a smokehouse-style flavor in July. Comments, social media posts and even petitions rolled in, forming an all-out grassroots campaign to #BringBacktheBBQ, Chick-fil-A  stated. The company listened to those complaints. Additionally, they let their customers know they heard them loud and clear by creating this cute...

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How to Respond to Negative Reviews

Here’s a truth every business owner should embrace: Websites and social media outlets that offer opportunities for customers to leave reviews are a good thing. This is true whether a review is good or bad. A good review tells you what you’re doing right, and potential customers that your establishment might be worth checking out. A negative review often reveals areas where your business can improve. You need that sort of information. Note that I included the word “often” in that sentence about negative reviews. Not all negative reviews are constructive. Sometimes people use them to exact revenge if they feel they have...

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How to Create and Share a Facebook Event from Your Business Page

If your business has a Facebook presence and regularly hosts events – physical or virtual – you should be utilizing Facebook events. How to Create an Event from Your Facebook Business Page Follow these simple steps to create your Facebook fan page event: Step 1: Go to your Facebook business page.             Step 2: Click “Offer, Event+” in the menu above above your status update box.             Step 3: Click “Event.”               Step 4: Enter the details of your event, and don’t skimp. People need enough information to...

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You Can Have it Fast, Cheap or Good. Pick Two

I see posts occasionally on Facebook where people seek recommendations of companies that provide various services. Invariably, they want those services “cheap,” “affordable,” “at a reasonable price.” They want “quality.” They want the services from a “reputable company” or an “honest company.” I placed these words in quotations because all of these words are used in the same post quite often. Can we be real for a second? I bet you never in your life have said, “I need to hire a supremely shitty electrician who has tons of negative reviews, will charge me an arm...

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How Do I Get People to Like My Facebook Page?

I recently gave a presentation to a group of local business owners on ways in which you can use Facebook to promote your business. A common question asked by business owners and managers is how to get more people to like their page. I always say it’s better to have 250 people who like your page and actually interact on it, than to have 2,500 people who like the page, but every time you post something, all you hear is crickets. The whole reason for having people like your page is so you can interact with them, promote your business in a non-salesy manner, and respond to customer accolades and complaints. Having 2,500 people who like your...

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Does Facebook Penalize You for Scheduling Posts?

The ability to schedule posts on Facebook has made our lives in the Lakeland public relations and social media fields considerably smoother. We use it to schedule posts to our own Facebook pages, as well as for our clients. While we work to stay abreast of changes in Facebook’s best practices, doing so can be tough. Social media feels as though it moves at the speed of light sometimes. When I was at a meeting recently and someone mentioned that Facebook’s algorithm punishes scheduled posts by preventing them from showing up as frequently in users’ news feeds, I got worried. How had I missed this? To the Internet I went. Here is what I...

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Social Media for Business Owners Who Hate Social Media: 4 Things You Must Do

Hey, small business owners out there. Does gazing at a screen and scrolling through a perpetual list of dumb opinions and bathroom selfies sound like your idea of a productive morning? If you answered “no,” I’m afraid you’re mistaken, because social media is an innovative platform that merges a range of audiences together in an interactive environment that redefines the way businesses do…stuff…and furthermore, blah blah blah. Not interested. Let’s be real for a second, folks. To many people, social media seems like a trivial time-suck. Not everyone is googley-eyed over its alleged awesomeness. In fact, I argue there’s...

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A Twitter Primer

Do you ever read a tweet and ask yourself, “Huh?” So do we. Composing a tweet is as second nature to some of us as breathing. But that’s not the case for everyone. So today, we have decided it’s time to break it on down and explain the elements of a good business or event-related tweet that will give people either all the information they need to know, or a link to all those important details. Tweets can be used to promote a variety of topics, including events, blog posts, and relevant newspaper articles. Our beef with a lot of events-related posts is that all too often, there simply isn’t enough information....

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Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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