SEO

It’s Curtains for Google Authorship

News broke in Nerddom last week that Google had declared an end to Authorship, citing poor adoption by webmasters and low value to searchers. “Stone Temple Consulting discovered in a recent study that 70 percent of authors made no effort in connecting their content with Authorship,” according to a Forbes article. My first thought was wondering what this means for search engine optimization experts who work diligently to ensure their clients’ websites rank high in organic search. Every SEO expert I’ve been affiliated with has pushed Authorship as an important element of an overall SEO presence since its debut. What now? The end of...

Read more

Is The SEO/Public Relations Relationship Made in Heaven or Hell?

I have long advocated for a marriage between public relations and search engine optimization. But I’m afraid the type of union being made between some newspapers and a company that understands the value of SEO could spell doom for some newspaper websites’ authority in Google’s eyes. Follow me as I connect some dots: Original Intent I’m not hating on this service. I think it’s brilliant. CCMS is a newspaper design firm that created a digital portal newspapers can add to their websites. It provides a mechanism for people to submit their press releases in hope of reporters seeing them and turning those press releases into published...

Read more

Good Grammar Is Sexy

Is good grammar still important in today’s very conversational style of writing?  I would say yes.  In fact, I would say good grammar is sexy.  Let me explain. Suppose you are texting a PSO – that’s prospective significant other – and the exchange goes something like this: Me: Hey, how are you? PSO:  Im doin good.  How bout you and me go hang out. Me: Where would you like to meet? PSO:  I no a good restaurant by the pier and there steaks is the best.  Your gonna love the view to.  I got work til 5:00 how bout we go there at 6:00. Me: So sorry, I won’t be able to go today. I hate to be judgmental, but this PSO...

Read more

Guest Blogging is Dead to Me…Almost

Less than three weeks into our 365 Project, someone contacted me and asked to write a guest blog post for our site. I was equal parts flattered and cautious. It’s going to take a hell of a lot of work to write 365 posts this year, so I will be honest and say my initial reaction was, “This is great! Someone wants to write posts for us? For free?!” But my inner cynic is like an obnoxious child who demands to be the center of attention. It quickly took over and prompted questions: Who is this person? Is he a good writer? What has he written previously for other blogs? What’s his website? Where are some writing samples? How can I be sure...

Read more

PR Princess Takes Her “Write”ful Place

Public Relations and SEO writer Jordan Guengerich. You may know her as Jordan, but we know her as the PR princess! Jordan Guengrich (formerly Tickell) graduated with a bachelor’s degree in advertising and public relations from Florida Southern College in 2013. After several months of working as our intern, and later as a freelancer, Jordan joined our staff on a permanent basis as a public relations and SEO writer. “I’ve always enjoyed writing,” said Jordan. “I decided to pursue it as a career toward the end of my senior year.” Senior year can be a nervous time for many college students, especially with the idea of finding a job....

Read more