Public Relations

Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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Meet the Man Behind the Monkey Joke

Folks, we told a fib in our recent blog post. There is no Downtown Lakeland Orangutan Preserve. It’s time to give credit where credit is due: Fred Koehler is THE man. Not only is he an awesome graphic artist and children’s author/illustrator (buy his book- How to Cheer up Dad), he was the mastermind behind yesterday’s April Fool’s Day joke. Fred was nice enough to let us aid in the execution. Downtown Lakeland is a great place to work, and yesterday showed once again that it’s a great place to play, too. From those who were in on the joke to those who knew how to take it, the Downtown Lakeland Orangutan Preserve won’t soon be...

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Measuring PR Success: For Dummies

You’ve spent a significant amount of money on a public relations campaign that includes the whole shebang, from press releases to social media posts. Here are some ways to determine if your campaign was successful. Media Placements – This is probably one of the most well-known ways to measure public relations success. The goal of public relations is to spread a company’s message to the target demographic, utilizing the media. Media placements, for those who don’t know, could be an article in a publication or story on a news station or radio interview (the list goes on). Determining the number of media placements and the quality of...

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Announcement: We’re Handling PR for a New Downtown Lakeland Attraction

We are super-excited about handling publicity for a new downtown Lakeland attraction. Read all about it here: If you happen to hear wild animal noises coming from downtown Lakeland, it’s not a new trend in the club scene. As unbelievable as it seems, you may soon hear the sounds of abandoned Florida primates in their new home in Traders Alley. Downtown Lakeland Orangutan Preserve Headquarters John Saki is a 2004 graduate of Florida Southern College and the executive director of the Downtown Lakeland Orangutan Preserve. “A downtown wildlife sanctuary will make us innovators in the field of animal rescue,” said Saki....

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Can I Pick Your Brain? No.

Lately I get contacted by people who, by all accounts, appreciate that I have a skill set they value enough to ask me to help them with a public relations issue. And they’re even willing to pay for that knowledge – in the form of a cup of coffee or lunch. I like coffee and lunch. Sadly, I’ve been unable as of late to find a way for coffee or lunch to pay the first damn bill in my business. Therefore, I’m joining a long list of people who are fed up. Allow me to present: Exhibit A- 15 responses to requests to “pick your brain” Exhibit B- 3 ways to say no to people who want to pick your brain Exhibit C- What to say when someone...

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Advice for Promoting Complicated Topics

It doesn’t matter how complicated your industry is, there is a story there, and it probably deserves to be told. The key is making it easily understandable. This is one reason why it’s good to consult a public relations agency for help promoting your business. We tend to have great luck getting stories told for businesses in quite un-sexy industries. Think information technology, orthodontics, software. Our key to success is breaking down the information enough that it is understood by everyone. That’s why we love Tim Radford’s...

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How Sitting Between Two Ferns Sells Obamacare

Photo Credit: Funny or Die Yeah, yeah, yeah. I know many of you think Obamacare sucks. This isn’t about the merits of Obamacare. This is about how marketing and public relations strategists hit a homerun recently by working with the Funny or Die geniuses for a Between Two Ferns segment featuring Barack Obama. We all know many people who desperately need Obamacare – read: those who are the biggest drag on the system – have signed up for it. However, the young adults the government desperately needs to sign up to “feed” the system haven’t been as eager to take the plunge. Strategizing that began last summer paid off in spades with...

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The Brands, They Are A Changin’

As one iconic brand message retires, another brand recently received what is hoped to be a tide-turning facelift. Lick off that milk mustache. The popular and iconic 1995 “Got Milk?” campaign has retired…but has given life to a new campaign known as “Milk Life.” The Milk Processor Education Program has introduced a new campaign that highlights milk’s nutritional benefits, according to a USA Today article. “The milk industry has struggled over the last few years,” said Julia Kadison, interim chief executive officer of MilkPEP. “Consumers seem to be forgetting about milk. They needed to be reminded of the nutritional value of...

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Why You Should Learn to Speak Well in Public

Many of us have decided that we just aren’t gifted in the area of public speaking. We’ve told ourselves that it’s OK, we’ll just leave speeches and presentations to those who relish the opportunity to flex their powerful public speaking prowess – the lucky ones. I’m here to tell you this is not an acceptable mindset. Public speaking is a necessary skill in not only public relations, but many professions. And you don’t have to be born with this ability; it’s one you can cultivate. Even if you’re someone whose neck and face flush red as you stutter and stumble over each spoken word. My stance isn’t just one that I was...

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The Seven Deadly Sins of Pitching to the Media

  The majority of the pitches you make to the media will take place over the phone- that’s fact. What’s also fact is phone pitching is dangerous territory that leaves little room for error. It’s just as easy for a reporter to hang up on an ill-prepared pitcher as it is for you to hang up on a telemarketer. Believe me on this. The following are what I consider to be the seven deadly sins of pitching article ideas to reporters on the phone. Now that we have cleared the air, let us begin with the sins: 1.) Stuttering- I’m not referring to someone who has a stuttering disorder. That would be quite insensitive of me. I’m actually...

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