Public Relations

Does Your Social Media Feed Reflect Your Community?

Today’s post is about issuing a challenge to all you small business owners out there. First, some back story: I am forever grateful for once having been a journalist. Although I switched to public relations years ago, I continue to apply ways of viewing society  that I learned as a journalist. One in particular is accurately reflecting your community. As a reporter, I was told by editors that our newspaper needed to be an accurate reflection and representation of the community we covered. That meant rich and poor; urban and rural; red, yellow, black and white; young and old; gay and straight. It reminded me that as a white person,...

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Why Should you Avoid Political Posts on Facebook?

As business owners, we could likely agree that the success of our business social media accounts can be measured in the number of new customers and clients we acquire, not the number we alienate. That’s why you might want to consider certain subjects off limits when it comes to your posts. I would like to argue that one of those subjects is politics. Nearly 40 percent of adults claim they choose not to associate with people whose opinions they disagree with online, according to an Intel mobile etiquette survey. Translate that into business terms, and you could lose nearly half of your customers and networking connections because they...

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Recognizing Press Releases As News Tools, Not Back-Patters

You know I love to use real-world examples when explaining things. We recently got pushback from a group we’re helping promote an event, and it gave us a chance to explain our approach to press releases. This incident made me think the group’s question probably is a common question that some people might be hesitant to ask. So we’re addressing it here today. The issue: the group needed a press release that notified the media of an upcoming event. The event planning involved two organizations- one with an established spokesperson; the other is legitimately a group effort where multiple people speak on behalf of the organization. The...

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You Will Need This in the Real World.

Photo credit: Education Connection “I’m never going to need this in the real world.” That’s the phrase I mumbled to myself every insufferable algebra class the school system forced me to sit through. Geometry, too. And math analysis class. A high school me, sitting in those cold plastic chairs, donning an atrocious plaid uniform skirt, itchy polyester polo and clunky Doc Martins that *literally* weighed four pounds, wanting desperately to fast forward to the magical, equation-free real world. I’m thrilled to announce my teenage hopes have proved true- I’ve never faced an icky math problem my calculator could not promptly...

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Why You Shouldn’t Suggest A Serial Killer is on the Loose

Update: The Ledger reported June 6 “forensic tests have confirmed that coyotes are behind a recent spate of cat mutilations in several Lakeland neighborhoods, ending months of speculation over what or who might have been responsible.”     Lakeland Police Department has provided another example of a Public Relations 101 lesson learned the hard way.  This latest lesson in how NOT to handle a potential crisis comes from events surrounding some mutilated cats. Photo credit: FonePics In April, some residents in the southeast Lake Hollingsworth area reported finding three mutilated cats, and many other residents reported...

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Wise Words from Ben Franklin

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The Pros & Cons of a PR Professional’s Presence in an Interview

Editor’s note: When we have the opportunity, we feature guest posts from people whose opinions truly matter in this industry. Any time we can get information from a member of the media, we jump at the opportunity. This is Jennifer Audette’s second guest post on our site, and while it is geared toward other members of the media, you can glean quite a bit from it, whether you’re a PR professional or a business owner contemplating the pros and cons of hiring someone to handle your PR tasks for you. Please also take a moment to read Jennifer’s previous post about media pitching do’s and don’ts. The idea of a...

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Tell Your Story Before Someone Else Does

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Some are Born to be Great, Others Hire PR Professionals

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Let People Know You’re Doing it Right

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