Marketing

Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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QR Codes Kill Kittens

I was a fan of QR codes several years ago because I thought they had a lot of promise. They were popular in central Florida for five minutes, and then I grew tired of them. I couldn’t put my finger on “why,” and then I found this incredible video clip of Scott Stratten, author of a book called QR Codes Kill Kittens. He positively nails what’s wrong with QR codes – NOTHING. Then what’s the problem? Us. We learn enough about technology to be dangerous. And then we use it in every inappropriate way imaginable. I’m not going to give you any local examples because Scott’s examples are so absurdly...

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Good Grammar Is Sexy

Is good grammar still important in today’s very conversational style of writing?  I would say yes.  In fact, I would say good grammar is sexy.  Let me explain. Suppose you are texting a PSO – that’s prospective significant other – and the exchange goes something like this: Me: Hey, how are you? PSO:  Im doin good.  How bout you and me go hang out. Me: Where would you like to meet? PSO:  I no a good restaurant by the pier and there steaks is the best.  Your gonna love the view to.  I got work til 5:00 how bout we go there at 6:00. Me: So sorry, I won’t be able to go today. I hate to be judgmental, but this PSO...

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‘Merica & Sex Play Prominent Roles in Super Bowl Ads

If you kept one eye on Twitter while watching the Super Bowl commercials last night, you know viewers overall were underwhelmed by the commercials. Still, in the sea of mediocrity, stupidity and WTF-inducing head scratching, there were some winners. Some of us who watched last night’s #AdBowl share our choices for winners and losers: Danielle’s favorite: Budweiser- A Hero’s Welcome I might be a little biased, but I think everyone has a friend or family member who has served in the military, so this commercial is very relatable. I’m sure I wasn’t the only one crying when I saw the message, “Every soldier deserves...

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Marketing, Advertising and Public Relations: What’s the Difference?

No, we are not a marketing company. Yes, we do public relations (does our name give it away?) But no, we don’t provide advertising services. Confused? You’re not the only one. The line dividing marketing, public relations and advertising has been muddled since the dawn of modern business. Let’s observe the difference between these trades. Yeah, it’s Friday and nobody wants to learn. We get it. We’ll make this brief and breezy. Marketing. It’s defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for...

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Five Words That You Should Just Stop Writing Completely!!!!!

A shrewd fellow named Bubba Sparxxx once said, “get it right, get it tight.” We like to think he was referencing his approach to effective copywriting. A strong writer knows how to nix the word clutter and keep writing concise. If you didn’t know Lorrie Walker Public Relations also provides stupendous writing services, now you do. Our writing philosophy centers on the elimination of “fluff”- those empty words that say nothing and lend an amateur tone to your work. An abundance of word fluff is bad for business and litters otherwise well written content. Consumers who aren’t particularly English-savvy can still identify poor...

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Pitches Should be Short, Sweet and to the Point

A reporter once told me, “Yeah, I got your pitch. The subject line sounded interesting but when I opened it, it was too long so, I didn’t read it.” I learned right then and there that the length of a pitch could make or break you in the world of public relations.  Now, when I am asked how long a pitch should be, my reply is, “Short. As short as possible.” And it doesn’t matter how complex or simple the story I’m pitching is, because two things will always remain true: reporters are almost always on deadline, and they receive more emails daily than they have time to read. With that said, I like to keep pitches between two and...

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A Different Way To Pitch: The Social Media News Release

We all know how important social media is in public relations, so it was only a matter of time before the press release got its own social media version. The social media news release has actually been around for several years, and has experienced some mixed reviews. Some professionals think the traditional press release is the only valid pitching tool, while others think the social media news release is a more engaging way to catch the online media’s attention. So what makes the SMNR different than the traditional press release? It’s all in the numbers. According to Ragan Communications, “A social media news release is three times...

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4 Ways Infographics Can Help You Market Your Business

Infographics have the potential to reach millions of viewers worldwide, making them important marketing tools for companies. Infographics- or information graphics- have been around for quite some time, but lately it seems like they’ve taken over social media. Just take a look at the search results we got when typing infographics on Pinterest. But how can they help you and your business? Here are four ways you can use infographics to your benefit: 1. Visual information – infographics can be used to display any information a company wants to make public. Cold hard numbers and statistics can be transformed into beautiful charts that...

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The Importance of a Well-Written Press Release

So you think you’ve just written a press release about your company’s amazing product/service/ technology. But know this: if your press release has any grammatical errors or typos, it can cost you your credibility and ruin your chances of that release ever making it to print. We’ve talked about the importance of hiring an editor in an earlier post, and a press release is the perfect example of how crucial editing and proofreading can be to a company’s public relations effort. As I’ve just mentioned, it can be the difference between seeing your story get the media coverage you want and never having your press release picked up...

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