Lorrie Delk Walker

Photo Shoot Basics

Something most clients strive for when they come to us for media relations assistance is coverage in print publications. They often are blunt about their desires: “We want to get our picture in the paper.” We want to make that happen, too. This post covers some basics of photo shoots: 1. Remember the purpose of the photo A photo in a publication isn’t always about providing recognition to you, your group, business, product, etc. Frequently, it accompanies an article and depicts action of some sort. Sometimes it is designed help promote your event. So keep that in mind when the photo opportunity knocks. What does that mean?...

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We’re Having an Open House

If you’re in the area on Friday, we invite you to stop by our office at Tennessee Carriage Lofts in Downtown Lakeland for an open house. The event is 4-6:30 p.m. at 229 N. Tennessee Ave. We’re actually but a small part of the open house- the event kicks off with a ribbon cutting ceremony for Tennessee Carriage Lofts, followed by the open house to showcase the building’s renovation, as well as the offices, retail space and residential live/work lofts located in the building. Many of the businesses located in the building are participating in the event, including Lorrie Walker Communications. We also will have artwork on...

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It’s Not About the Transaction- it’s About the Relationship

I changed auto insurance providers and agents recently. I’ve been with the same insurer for about 8 years. My most recent agent “inherited” me after my previous agent retired. I’ve never seen her in person. Never spoken to her on the phone. The last contact I had with her office was the certified letter she sent to tell me my homeowner’s insurance was being canceled. I decided that it might also be time to change my auto insurance coverage, since the same company had insured our home and vehicles. I had met another insurance agent at a women’s professional organization several months earlier- Christine...

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Leading the Horse to Water

I had an opportunity to speak to a group of Southeastern University public relations majors recently about event planning and publicity. The element of publicity that I find myself going over most implicitly with clients is that of managing expectations. It’s quite flattering how clients assume that PR professionals have some secret “in” with media outlets and can simply make things happen when it comes to generating publicity for a particular business, event or product launch. The truth is, you can lead a horse to water, but you can’t make him drink. PR professionals can write press releases, draft story pitches,...

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Pictures of the New Office

I wrote recently about movin’ on up. Because the office is new, and the building is newly renovated, I thought it would be nice to share some photos. So here you go: A street view of Tennessee Carriage Lofts. Three studio apartments are located on the second floor. The foyer, which provides access to all three sections of office space. The lobby/waiting area inside 231 N. Tennessee Ave. We need to get some artwork on these walls! Hallway. My office. I’m working on getting things hung on the...

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New iPhone Leak- Accident or Marketing Ploy?

I heard about the next generation iPhone leak on the news this morning and couldn’t help wondering if this truly was a case of an Apple employee mistakenly leaving the new prototype behind at a bar, or if this could be one of the great marketing ploys of the day. You can read the whole story, including the story of how the iPhone came to be misplaced, at gizmodo.com. The story is fascinating. The features on this new device seem simply amazing. I’ll admit that after reading the account of how the phone was lost, it all seemed quite plausible. An honest- albeit ginormous- mistake. But what if it wasn’t a mistake? Any Apple...

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Lakeland & Tampa Public Relations Firm Offers 3 Reasons Why You Need A Web Copy Writer

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete. That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea. Focus Your Energy I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area. Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are...

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Lakeland Public Relations, Journalism, Marketing Internships

Following is a list of several Lakeland public relations internships available to college students. If your Polk County, Florida business or organization would like to advertise a public relations, journalism or marketing internship here, email us and we will include it. 2009 Internship Opportunities SPCA of Polk County, Inc. Type of internship: public relations and/or marketing Description of Internship Opportunity : non-profit agency seeking interns interested in gaining experience in press release writing, media relations, web site design/maintenance, marketing, design, grassroots outreach and customer service Education/experience...

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Lakeland, Florida Public Relations Firm Launches Redesigned Web Site

Lorrie Walker Communications, Inc., a Lakeland, Florida public relations firm, has launched its newly redesigned Web site. In addition to providing information on the services offered by the PR agency, the new Web site features a blog that will provide information on various public relations and journalism topics. “As we approach our second anniversary, I felt it was time to do a slight redesign to make our blog dominant on the site,” said President Lorrie Delk Walker. “Our blog is where we will share industry information and keep existing and potential clients apprised of what we’re doing.” Chuck Welch, a...

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On Being a Good Telecommuter

I happened upon a great post recently, called Wi-Fi Etiquette for Telecommuters by Vivian at Mama Need Java. As someone who does a bit of telecommuting, I know too well the closeness of the walls after too many hours spent home alone in my office. Vivian offers some great advice on how to remain a welcome guest at free Wi-Fi locations while escaping the stir-craziness of the home office. I hope you’ll check it...

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