Lorrie Delk Walker

Good Causes on Display During Our Open House

As we prepare for the Downtown Lakeland Businesses Holiday Open House Nov. 9, This event keeps growing and getting better. We are proud to have a representative from the Lakeland Downtown Farmers Curb Market with us during the open house to take orders for poinsettias. This annual poinsettia sale is the curb market’s way of paying for live music at the market every Saturday. They will accept cash, checks and credit cards for preorders. Information also will be available in our office during the open house for the Platform Art (client) annual fundraiser, The Artful Bowl. Attendees receive an original ceramic art bowl as a gift, and...

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How to Make Yourself a Valuable Media Resource

Since our last post on how to get your story into the news, our Lakeland public relations firm got into the news! A reporter from The Ledger wrote an article about internships and interviewed Laura Modrall, one of our summer interns, for it. Laura Modrall and Lanette Strong. Photo by Pierre DuCharme, courtesy of The Ledger.The reporter said something to a member of our staff that really stuck with me, and I’m sharing it because it drives home a point I frequently make to clients. The reporter said she called our office for an interview source because we helped her locate people (not clients of ours) for a different story in the past....

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Top 4 Reasons for Businesses to Go Social

LAKELAND AND TAMPA, FLORIDA‒ At $35 a share, Facebook’s initial public offering is the biggest opening for a tech company to date.  That hefty price tag comes as little surprise when considering the impact social media has had on how we communicate and do business. With more than 900 million monthly active users on Facebook alone, according to Forbes, it seems archaic for a business to attempt reaching their full potential without utilizing this valuable tool. Lorrie Walker is the owner of Lorrie Walker Communications, Inc., a Lakeland public relations firm, and an advocate for social media use in businesses. “In this day and...

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The 4 Benefits of Hiring an Editor

LAKELAND AND TAMPA, FLORIDA– Publishing the greatest story ever written can turn out to be worthless if your readers find errors and flaws in the text. We all look to spell check to correct our mistakes, but there is only so much it can do. Proofreading goes beyond spelling mistakes and should be used to produce professional work.   Before publishing any written content- whether it’s in a publication or just on your company’s blog- it is important to hire an editor who will review your work and catch any last minute mistakes. By hiring an editor, you are setting a higher standard of quality for your work. A client recently...

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Four Ways to Rekindle the Love Between Reader and Blog

No one loves poking around the Internet more than I do. Through my adventures in cyber-wonderland I’ve noticed blogs inundated with a lot of crap content. “Content is king” is the popular mantra, but is content really king? The saying should be “good content is king.” Simply because someone surfing the Internet has time on their hands, doesn’t mean their attention spans match. Remember you need your readers as much as they need you. Write for people, not for search engines Google is smart, but your readers are smarter. Avoid SEO-overkill and don’t stuff your content with keywords. Keyword stuffing can actually hurt your rank...

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3 Bad PR Approaches to Kiss Goodbye in 2012

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest we hear you utter any of these while in our presence. So from us- Lanette, Lorrie, Karen and Melissa- to you, we present our three most hated public relations approaches: 1. The Best Kept Secret If your business is the best kept secret, we predict you likely won’t be in business for long. The former president of a...

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Writing Reviews

It’s clear that when people write a review on your business, Google likes it. If you’ve noticed the Google Places results when performing a search, it’s likely the businesses that show up have at least a handful of customer reviews on them. I like customer reviews. When I’m searching for a product or service and can find where someone has reviewed the company, I take notice. But recently, I noticed that my hair salon was the victim of a disgruntled client who recruited three additional people to write unfavorable reviews on the salon. You get a pretty good idea of the organized effort simply by looking at the dates...

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Marketing & PR Lessons Learned From Apple Butter

Every couple of years, my husband and I are given some apple butter made by the members of Tuckasegee Wesleyan Church- a tiny little church tucked away in the mountains of North Carolina. We cherish it. It’s some of the best we’ve had. Earlier this month, my husband and I visited his family near Tuckasegee and I learned the story behind the apple butter. I couldn’t help but marvel over what an excellent lesson in marketing and public relations is demonstrated by their apple butter sales process. Every year, people clamor to place orders for the church’s apple butter. They don’t simply purchase it by the jar;...

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Intern Joins Lorrie Walker Communications, Inc.

For the first time, Lorrie Walker Communications, Inc. has an intern from Florida Southern College. Melissa Rodriguez is a senior at FSC working toward a Bachelor of Arts degree in advertising, public relations and journalism. This is her first internship. “I’m very glad I found an internship so close to school,” Rodriguez said. “I get real world PR experience in the mornings, then I go to class and learn about it some more.” At Lorrie Walker Communications, a Lakeland and Tampa public relations firm, Rodriguez took off with a running start, writing press releases, blogs and promoting the recent Hair for Hope event at Michael...

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We’ve Joined the Downtown Lakeland Partnership

Lorrie Walker Communications, Inc., a Lakeland PR agency, becomes a member of local non-profit organization Downtown Lakeland Partnership. Lorrie Walker Communications, Inc. has joined the Downtown Lakeland Partnership. Since we are a downtown Lakeland business, becoming a member of the partnership means we receive the many membership benefits DLP offers. Lakeland is our home; we are always looking for new ways to connect with our community. Joining DLP is something I’ve wanted to do since I moved my business downtown. I have always appreciated the manner in which downtown businesses work together and promote each other, and I am eager...

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