Internet Marketing

Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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Marketing, Advertising and Public Relations: What’s the Difference?

No, we are not a marketing company. Yes, we do public relations (does our name give it away?) But no, we don’t provide advertising services. Confused? You’re not the only one. The line dividing marketing, public relations and advertising has been muddled since the dawn of modern business. Let’s observe the difference between these trades. Yeah, it’s Friday and nobody wants to learn. We get it. We’ll make this brief and breezy. Marketing. It’s defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for...

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3 Ways to Make the Internet Work for Your Business in 2014

Your website is open for business 24/7. Put it to work! Small businesses are always on the lookout for inexpensive, easy and effective ways to promote their businesses. Here are three ways small business owners who have time to handle their own public relations and social media tasks can put the Internet to work for them in 2014. Take Part in Local Online Networking Groups Lakeland Business Leaders is a Facebook group that boasts online membership of more than 1,200 people who represent a wide range of local businesses. This group and others like it are particularly good for service-oriented businesses, because members are quick to refer...

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Want to Play in the Social Media Sandbox? Hashtag Wisely

We’re switching gears from yesterday’s post, which spotlighted the sad state of hashtagging in social media land. Today, we’re informing individuals and businesses of how nifty a tool hashtags can be- when used correctly. First, rethink everything you know about hashtags. Dismiss the notion that hashtags were introduced as a cool way to advertise your #blondehair and give this pound sign a little more respect. After all, it’s revolutionized the way we converse on social media platforms including Twitter, Instagram, Facebook and Google+. To sum it up in a single blog post, hashtags were implemented for three chief purposes: To join a...

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Hashtag Abuse: Don’t Be #Silly and #Annoying #SillyandAnnoying

In 2009, the humble symbol once recognized as the pound sign was thrust into increased relevancy by Twitter. Originally implemented as a way to group popular trends and topics for search purposes, the “hashtag” symbol promptly became misused…and abused. As recently evidenced by Jimmy Fallon and Justin Timberlake’s hilarious skit (posted below), hashtag abuse has hit the mainstream. Yet, social media junkies everywhere continue to promote the madness by littering the Web with super-compelling tags, such as #bored, #cool and #life. We at Lorrie Walker Public Relations think hashtags are a powerful, modern search tool for businesses...

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Why SEO Scares the Hell Out of Me Lately

For those of us who follow SEO and Google’s constant best practices and algorithm changes, our worlds were rocked recently when Google announced that it would no longer assign value to the links generated from articles and press releases posted on distribution sites. This task of writing articles and releases for distribution purposes has been a popular tool among SEO companies for years. Now it’s not only pointless in terms of building quality, inbound links to a client’s site, but it may actually damage the same sites this tactic has helped all this time. I’ve spoken to two SEO experts about the subject this week....

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A Different Way To Pitch: The Social Media News Release

We all know how important social media is in public relations, so it was only a matter of time before the press release got its own social media version. The social media news release has actually been around for several years, and has experienced some mixed reviews. Some professionals think the traditional press release is the only valid pitching tool, while others think the social media news release is a more engaging way to catch the online media’s attention. So what makes the SMNR different than the traditional press release? It’s all in the numbers. According to Ragan Communications, “A social media news release is three times...

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Top 4 Reasons for Businesses to Go Social

LAKELAND AND TAMPA, FLORIDA‒ At $35 a share, Facebook’s initial public offering is the biggest opening for a tech company to date.  That hefty price tag comes as little surprise when considering the impact social media has had on how we communicate and do business. With more than 900 million monthly active users on Facebook alone, according to Forbes, it seems archaic for a business to attempt reaching their full potential without utilizing this valuable tool. Lorrie Walker is the owner of Lorrie Walker Communications, Inc., a Lakeland public relations firm, and an advocate for social media use in businesses. “In this day and...

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Catch a Criminal: How to Protect your Blog (Part 3 of 3)

In parts one and two of our three-part series on duplicate content, we told you what duplicate content is and how to avoid it. Now that we’ve seen those sides of the issue, let’s look at duplicate content from a different angle. What if you’re not the one duplicating content? Say you have a successful business blog, like the Disney example we provided in part one. If you find that a fellow blogger has used your work without giving you credit, what do you do? Image Credit: "stealing on flickr continues..." by Nisha A Before we jump into the answer to that question, there are many tools you can use to discover if...

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Content is King (Part 2 of 3)

In part one of our three-part series on duplicate content, we discussed what duplicate content is. Now that we’ve defined duplicate content, let’s look at how it can be avoided. The best way to escape the duplicate content trap is to write content that is fresh, original and exciting. Let’s go back to why your business should even have a blog. You want to help your site visitors. Chances are they’ve come to your site in search of your product or service, or because they are researching the type of product/service you offer. The more information you provide that helps them make a decision, the more likely you are to gain their...

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