Great Press

Why You Should Learn to Speak Well in Public: Part 2

    In  part two our two-part series on why cultivating or grooming your public speaking abilities is so important, I am providing my biased opinion on how to become a better speaker. For those of you who don’t have time to read part one, know this: public speaking – when you are good at it – opens doors that allow you to represent yourself and organizations or businesses professionally. If you can’t speak well in public, all is not lost. You just need to cultivate that skill. Here are a few tips that will help you become a better speaker:   Just Do It! Now, before you go signing up for speaking engagements at...

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8 More Reasons Why that Reporter Didn’t Reply to Your Email

Previously, I mentioned 10 reasons why that reporter you emailed didn’t respond. Today I’m back with eight more. Without further ado, if you haven’t heard back from that reporter you emailed, it may be because you committed one of the following media relations crimes: 1.) You cc’d 10 other reporters – It’s OK if you cc a reporter’s producer on a press release regarding an event taking place next week, but please be smarter than cc’ing different affiliates (A.K.A. competition) on the same email. 2.) You sent the pitch as an attachment – Many times spam filters trap emails with attachments (a reporter once told me this) and...

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Not Your Momma’s Chicken Tenders

Last month, the LWPR crew was given a behind-the-scenes tour of People Dedicated to Quality – PDQ – a new Lakeland restaurant. In February, PDQ made a bold PR move by inviting Lakeland businesses, via their Facebook page, to learn more about their brand while enjoying a free lunch and behind-the-scenes tour of the restaurant. Naturally, we jumped at the opportunity (I mean, who doesn’t love free food). “Offering these tours was a brilliant public relations move because we talked up our visit to friends and family members,” said Lorrie Walker. “We took pictures at PDQ and shared them on social media. And now we’re writing a...

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10 Reasons That Reporter Didn’t Respond to Your Pitch

There could be many reasons why a reporter didn’t reply to your pitch. Here are some common reasons: They never got it – Sometimes emails end up as SPAM. Try replying to your original email to see if that makes it stand out (rarely does a SPAMMER reply to their SPAM email.) I also suggest a follow-up call to make sure they didn’t accidently delete it. It was too long – I once had a reporter tell me they recalled the subject line of my email, which sounded interesting to them, but when they opened it and saw how long it was, they didn’t read it because they knew they didn’t have time. Note: A pitch should never exceed three,...

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