In part two our two-part series on why cultivating or grooming your public speaking abilities is so important, I am providing my biased opinion on how to become a better speaker. For those of you who don’t have time to read part one, know this: public speaking – when you are good at it – opens doors that allow you to represent yourself and organizations or businesses professionally. If you can’t speak well in public, all is not lost. You just need to cultivate that skill. Here are a few tips that will help you become a better speaker: Just Do It! Now, before you go signing up for speaking engagements at...
Read more8 More Reasons Why that Reporter Didn’t Reply to Your Email
Previously, I mentioned 10 reasons why that reporter you emailed didn’t respond. Today I’m back with eight more. Without further ado, if you haven’t heard back from that reporter you emailed, it may be because you committed one of the following media relations crimes: 1.) You cc’d 10 other reporters – It’s OK if you cc a reporter’s producer on a press release regarding an event taking place next week, but please be smarter than cc’ing different affiliates (A.K.A. competition) on the same email. 2.) You sent the pitch as an attachment – Many times spam filters trap emails with attachments (a reporter once told me this) and...
Read moreNot Your Momma’s Chicken Tenders
Last month, the LWPR crew was given a behind-the-scenes tour of People Dedicated to Quality – PDQ – a new Lakeland restaurant. In February, PDQ made a bold PR move by inviting Lakeland businesses, via their Facebook page, to learn more about their brand while enjoying a free lunch and behind-the-scenes tour of the restaurant. Naturally, we jumped at the opportunity (I mean, who doesn’t love free food). “Offering these tours was a brilliant public relations move because we talked up our visit to friends and family members,” said Lorrie Walker. “We took pictures at PDQ and shared them on social media. And now we’re writing a...
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