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Tell Your Story Before Someone Else Does

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The Thrill is Gone

So…if you check our blog frequently, you already know this: we fell down on the job of blogging every day. That means our 365 project sort of turned into the “99 project.” We blogged for 99 days in a row. That’s pretty incredible. We’ve shared what this blogging project has done for our website traffic here and here. And we still feel like we proved a point: blogging is good for traffic, and traffic is good for business. That means you should blog more. One reason we couldn’t sustain this is because we spend a lot of time blogging for clients. Just as the painter’s house always needs painting and the...

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Some are Born to be Great, Others Hire PR Professionals

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Why We’re Bitter With Twitter

  Here’s a bittersweet announcement for you this fine hump day morning: Twitter started rolling out their new and improved profile layout yesterday. New and improved? That’s arguable. Pretty sweet, right? No. Because the new layout is only available to a select small group i.e., hot actor guys like @channingtatum and @zacefron and Twitter newbs. Obviously we are neither and will have to wait as Twitter slowly includes us peons in the coming weeks. We aren’t bitter.     Here are the features that are supposed to make the new Twitter sweeter for tweeters: 1.)    Best Tweets: Tweets that have received more engagement...

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Let People Know You’re Doing it Right

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Why We’re Lovin’ Bourbon, Boweties & Arm Parties

Behold, the arm party. Photo courtesy of Pinterest. The topic of statement jewelry was brought up in our office a few weeks ago. This triggered a ramble from me about my love for Bourbon and Boweties, a wildly popular Plant City-based startup that fashions gorgeously unique bracelets with its “proud southern hands.” My speech touched on their rise to national obsession and their affiliation with designers Lilly Pulitzer and (according to a recent announcement on their Facebook page) Kate Spade. That’s when the PR light bulb that lives in my head flickered. These chicks at Bourbon & Boweties know the power of focusing in on a niche...

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Two Prepositional Phrases that Gots to Go

  Prepositional phrases are often unnecessary and make your writing wordy. Prepositional phrases that most commonly weasel their way into writings (AKA the two I find myself having to edit from my writings most often) include: In order to Of the Let me explain how to nix these grammar parasites from your writing. But first, if prepositional phrases are bad, why do they find their way into so much content?   My belief is that it happens because we are wordier when we talk, and sometimes that wordiness carries into the content we produce. This is but one reason why editing and rewriting are so important. Here’s how to extinguish...

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Why You Should Learn to Speak Well in Public: Part 2

    In  part two our two-part series on why cultivating or grooming your public speaking abilities is so important, I am providing my biased opinion on how to become a better speaker. For those of you who don’t have time to read part one, know this: public speaking – when you are good at it – opens doors that allow you to represent yourself and organizations or businesses professionally. If you can’t speak well in public, all is not lost. You just need to cultivate that skill. Here are a few tips that will help you become a better speaker:   Just Do It! Now, before you go signing up for speaking engagements at...

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8 More Reasons Why that Reporter Didn’t Reply to Your Email

Previously, I mentioned 10 reasons why that reporter you emailed didn’t respond. Today I’m back with eight more. Without further ado, if you haven’t heard back from that reporter you emailed, it may be because you committed one of the following media relations crimes: 1.) You cc’d 10 other reporters – It’s OK if you cc a reporter’s producer on a press release regarding an event taking place next week, but please be smarter than cc’ing different affiliates (A.K.A. competition) on the same email. 2.) You sent the pitch as an attachment – Many times spam filters trap emails with attachments (a reporter once told me this) and...

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I Can’t Cut the Cord, Ya’ll.

The only certainty in life is change. This has been duly noted and added to the endless list of life lessons I’m soaking up right now. After 15 spectacular months of working with the Lorrie Walker Public Relations team in various capacities, I’m folding up my reading glasses and embarking on the next adventure…sort of. Overdramatic and self-admiring goodbye speeches make me cringe, so I’d like to use this post to applaud the passion, work ethic and pure amazingness of Lorrie, Barbara, and the world’s most over-achieving interns, Nick and Danielle. They generate first-class PR for our clients and are simply awesome people....

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