Blog

Recognizing Press Releases As News Tools, Not Back-Patters

You know I love to use real-world examples when explaining things. We recently got pushback from a group we’re helping promote an event, and it gave us a chance to explain our approach to press releases. This incident made me think the group’s question probably is a common question that some people might be hesitant to ask. So we’re addressing it here today. The issue: the group needed a press release that notified the media of an upcoming event. The event planning involved two organizations- one with an established spokesperson; the other is legitimately a group effort where multiple people speak on behalf of the organization. The...

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It’s Curtains for Google Authorship

News broke in Nerddom last week that Google had declared an end to Authorship, citing poor adoption by webmasters and low value to searchers. “Stone Temple Consulting discovered in a recent study that 70 percent of authors made no effort in connecting their content with Authorship,” according to a Forbes article. My first thought was wondering what this means for search engine optimization experts who work diligently to ensure their clients’ websites rank high in organic search. Every SEO expert I’ve been affiliated with has pushed Authorship as an important element of an overall SEO presence since its debut. What now? The end of...

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You Will Need This in the Real World.

Photo credit: Education Connection “I’m never going to need this in the real world.” That’s the phrase I mumbled to myself every insufferable algebra class the school system forced me to sit through. Geometry, too. And math analysis class. A high school me, sitting in those cold plastic chairs, donning an atrocious plaid uniform skirt, itchy polyester polo and clunky Doc Martins that *literally* weighed four pounds, wanting desperately to fast forward to the magical, equation-free real world. I’m thrilled to announce my teenage hopes have proved true- I’ve never faced an icky math problem my calculator could not promptly...

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Chomp! Chomp! Florida Gator Joins Us for the Summer

For the second summer in a row, our office has been graced with the presence of a University Florida student as a summer intern. Meet Haines City native Caroline Congdon, a senior majoring in public relations who graduates in May 2015. Why did you choose this field? I knew I wanted to be a student in the College of Journalism and Communications at the University of Florida, but I didn’t know what I wanted to major in specifically. I ended up choosing public relations because I think it is a mixture of useful knowledge. Skills that you learn through public relations are skills that can be used in a variety of fields. What do you enjoy most...

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Good Writing: Google Bots Eat that Stuff Up

I love search engine optimization, ya’ll, but I fear this practice is blinding the world to the true value of words. Words are a critical component of the English language, and the way you string said words together conveys a thought. Follow me? Naturally, SEO should take a back seat to the quality of your website’s content. Words aren’t little rocket boosters to elevate your website to the first page of Google. They inform your public, establish your authority and have the power to persuade a teetering potential customer/client. Keywords undoubtedly play an important role in the Web copy universe, but saying you’re “a computer...

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Are You Interested in Some Super-Cool Office Space?

We’ve announced this on social media already, but I thought I’d devote a blog post to this, so we can provide a link to those interested in learning more details about the office space that is available. Our beautiful office space at 231 N. Kentucky Ave. in downtown Lakeland is up for grabs. Here are the specifics: This is a two-room office suite totaling about 700 s.f. that features a beautiful exposed brick wall and giant windows nestled among the treetops that line North Kentucky Avenue.  This space is located upstairs from Mitchell’s Coffee House, Black Swan Bazaar, Rafa Natural, and Brooke Pottery. The rent...

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Why You Shouldn’t Suggest A Serial Killer is on the Loose

Update: The Ledger reported June 6 “forensic tests have confirmed that coyotes are behind a recent spate of cat mutilations in several Lakeland neighborhoods, ending months of speculation over what or who might have been responsible.”     Lakeland Police Department has provided another example of a Public Relations 101 lesson learned the hard way.  This latest lesson in how NOT to handle a potential crisis comes from events surrounding some mutilated cats. Photo credit: FonePics In April, some residents in the southeast Lake Hollingsworth area reported finding three mutilated cats, and many other residents reported...

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LWPR Celebrates Seven Years

As we emerge from the fog of Cinco de Mayo margaritas this morning, it dawns us: we didn’t post about our seventh anniversary yesterday! Photo Credit: http://casinogambling.about.com/od/craps/ss/dicesets_8.htm May 5 marked seven years in business. During that time, I’ve been a one-woman show working from home. I’ve moved my business out of my home and to some great spaces in downtown Lakeland. The business has grown and I’ve hired employees. Interns have come and gone. It’s been a wild ride that has included working with clients from all over the country, as well as a few in Canada and England. We’ve...

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Wise Words from Ben Franklin

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The Pros & Cons of a PR Professional’s Presence in an Interview

Editor’s note: When we have the opportunity, we feature guest posts from people whose opinions truly matter in this industry. Any time we can get information from a member of the media, we jump at the opportunity. This is Jennifer Audette’s second guest post on our site, and while it is geared toward other members of the media, you can glean quite a bit from it, whether you’re a PR professional or a business owner contemplating the pros and cons of hiring someone to handle your PR tasks for you. Please also take a moment to read Jennifer’s previous post about media pitching do’s and don’ts. The idea of a...

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