Blog

The WWE and NFL Had a Horrible Public Relations Week

This week saw a series of events that became the smackdown no one in World Wrestling Entertainment wanted to see play out. But perhaps the National Football League appreciated the distraction, because this week wasn’t one for their record books, either. Ryan Dilbert wrote a great bit on the WWE’s PR problems, which inspired my post today. Please check it out. Wrestling icon Hulk Hogan appeared on Good Morning America this week to apologize for his use of the n-word, which was captured on audio in 2006 or 2007. The WWE also fired wrestler Zahra Schreiber this week for pro-Nazi artwork she posted on her Instagram in 2012. WWE and NFL...

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Think Like a Reporter to Get Media Coverage

Getting coverage for your business or organization isn’t always easy. But as a former reporter, I have some insight that can help you increase your chances of getting media coverage. Follow these tips to increase your success rate. 1. Cruise the news  Read the news every day – especially news related to your industry. Knowing what is being written in your industry gives you a chance to identify information holes. What AREN’T they covering that they should? When you can fill this news hole, you become a valuable asset to reporters who cover your industry. Cruising the news daily also teaches you who covers your beat so you can...

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Does Your Social Media Feed Reflect Your Community?

Today’s post is about issuing a challenge to all you small business owners out there. First, some back story: I am forever grateful for once having been a journalist. Although I switched to public relations years ago, I continue to apply ways of viewing society  that I learned as a journalist. One in particular is accurately reflecting your community. As a reporter, I was told by editors that our newspaper needed to be an accurate reflection and representation of the community we covered. That meant rich and poor; urban and rural; red, yellow, black and white; young and old; gay and straight. It reminded me that as a white person,...

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How to Create and Share a Facebook Event from Your Business Page

If your business has a Facebook presence and regularly hosts events – physical or virtual – you should be utilizing Facebook events. How to Create an Event from Your Facebook Business Page Follow these simple steps to create your Facebook fan page event: Step 1: Go to your Facebook business page.             Step 2: Click “Offer, Event+” in the menu above above your status update box.             Step 3: Click “Event.”               Step 4: Enter the details of your event, and don’t skimp. People need enough information to...

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Why Should you Avoid Political Posts on Facebook?

As business owners, we could likely agree that the success of our business social media accounts can be measured in the number of new customers and clients we acquire, not the number we alienate. That’s why you might want to consider certain subjects off limits when it comes to your posts. I would like to argue that one of those subjects is politics. Nearly 40 percent of adults claim they choose not to associate with people whose opinions they disagree with online, according to an Intel mobile etiquette survey. Translate that into business terms, and you could lose nearly half of your customers and networking connections because they...

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You Can Have it Fast, Cheap or Good. Pick Two

I see posts occasionally on Facebook where people seek recommendations of companies that provide various services. Invariably, they want those services “cheap,” “affordable,” “at a reasonable price.” They want “quality.” They want the services from a “reputable company” or an “honest company.” I placed these words in quotations because all of these words are used in the same post quite often. Can we be real for a second? I bet you never in your life have said, “I need to hire a supremely shitty electrician who has tons of negative reviews, will charge me an arm...

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How Do I Get People to Like My Facebook Page?

I recently gave a presentation to a group of local business owners on ways in which you can use Facebook to promote your business. A common question asked by business owners and managers is how to get more people to like their page. I always say it’s better to have 250 people who like your page and actually interact on it, than to have 2,500 people who like the page, but every time you post something, all you hear is crickets. The whole reason for having people like your page is so you can interact with them, promote your business in a non-salesy manner, and respond to customer accolades and complaints. Having 2,500 people who like your...

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Does Facebook Penalize You for Scheduling Posts?

The ability to schedule posts on Facebook has made our lives in the Lakeland public relations and social media fields considerably smoother. We use it to schedule posts to our own Facebook pages, as well as for our clients. While we work to stay abreast of changes in Facebook’s best practices, doing so can be tough. Social media feels as though it moves at the speed of light sometimes. When I was at a meeting recently and someone mentioned that Facebook’s algorithm punishes scheduled posts by preventing them from showing up as frequently in users’ news feeds, I got worried. How had I missed this? To the Internet I went. Here is what I...

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Social Media for Business Owners Who Hate Social Media: 4 Things You Must Do

Hey, small business owners out there. Does gazing at a screen and scrolling through a perpetual list of dumb opinions and bathroom selfies sound like your idea of a productive morning? If you answered “no,” I’m afraid you’re mistaken, because social media is an innovative platform that merges a range of audiences together in an interactive environment that redefines the way businesses do…stuff…and furthermore, blah blah blah. Not interested. Let’s be real for a second, folks. To many people, social media seems like a trivial time-suck. Not everyone is googley-eyed over its alleged awesomeness. In fact, I argue there’s...

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A Twitter Primer

Do you ever read a tweet and ask yourself, “Huh?” So do we. Composing a tweet is as second nature to some of us as breathing. But that’s not the case for everyone. So today, we have decided it’s time to break it on down and explain the elements of a good business or event-related tweet that will give people either all the information they need to know, or a link to all those important details. Tweets can be used to promote a variety of topics, including events, blog posts, and relevant newspaper articles. Our beef with a lot of events-related posts is that all too often, there simply isn’t enough information....

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