This week saw a series of events that became the smackdown no one in World Wrestling Entertainment wanted to see play out. But perhaps the National Football League appreciated the distraction, because this week wasn’t one for their record books, either. Ryan Dilbert wrote a great bit on the WWE’s PR problems, which inspired my post today. Please check it out. Wrestling icon Hulk Hogan appeared on Good Morning America this week to apologize for his use of the n-word, which was captured on audio in 2006 or 2007. The WWE also fired wrestler Zahra Schreiber this week for pro-Nazi artwork she posted on her Instagram in 2012. WWE and NFL...
Read moreRecognizing Press Releases As News Tools, Not Back-Patters
You know I love to use real-world examples when explaining things. We recently got pushback from a group we’re helping promote an event, and it gave us a chance to explain our approach to press releases. This incident made me think the group’s question probably is a common question that some people might be hesitant to ask. So we’re addressing it here today. The issue: the group needed a press release that notified the media of an upcoming event. The event planning involved two organizations- one with an established spokesperson; the other is legitimately a group effort where multiple people speak on behalf of the organization. The...
Read moreSocial Media Provides Great Opportunities for Public Relations in Tampa
Friday, April 10, 2009 – TAMPA AND LAKELAND, FLORIDA – For years, the Internet has been changing the way businesses promote themselves and the way professionals address public relations in Tampa and throughout the country. ...
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