What PR lessons can you learn from Ted Cruz’s former spokesman?

Editor’s note: In September 2015, I started doing a weekly segment called Lorrie’s Stories on Mayhem in the AM, a Lakeland radio talk show that airs live on 1430AM/96.7FM. My segment airs at about 7:40 a.m. ET every Monday morning. I Periscope the segment, and recently began saving the video so I could share it on my blog. This is the first video I’ve shared. 

 

Ted Cruz asked his (now former) spokesman Rick Tyler to resign last week after Tyler shared a negative story about Marco Rubio that later was determined to be false.

On today’s Lorrie’s Stories, I talked about why Tyler’s sharing of the story was a bad move, and offered some advice on how to avoid making a similar mistake in business.

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