QR Codes Kill Kittens

KittensI was a fan of QR codes several years ago because I thought they had a lot of promise. They were popular in central Florida for five minutes, and then I grew tired of them. I couldn’t put my finger on “why,” and then I found this incredible video clip of Scott Stratten, author of a book called QR Codes Kill Kittens. He positively nails what’s wrong with QR codes – NOTHING. Then what’s the problem? Us. We learn enough about technology to be dangerous. And then we use it in every inappropriate way imaginable. I’m not going to give you any local examples because Scott’s examples are so absurdly perfect, you’ll get the picture best by listening to him. It’s worth all 11 minutes and 32 seconds, so watch and learn, friends. Watch and learn.