Let’s not forget our place when it comes to pitching to reporters. Even if we as public relations professionals are spoon-feeding them the most fantastic and exclusive story ever, the fact remains: we need them to get our stories in the news as much as they may want to cover that particular story. It’s what clients pay us to do.
When you’re acting as your own PR professional, be polite, send them well-written content and don’t pitch a fit when they cancel covering your business’s ribbon cutting last minute because of a school shooting. There is no law that says they have to take your calls or read your emails, so it would be best to take my advice and show them a little R-E-S-P-E-C-T.